Arrivalist, the leading location intelligence platform in the travel industry, announces the addition of Jeff Summerson as the company’s Vice President of Product. In this newly formed position, Summerson will lead new product development, user experience (UX), and data visualization while building on Arrivalist’s market momentum.
Summerson brings 13 years of experience in geospatial intelligence having held operational, engineering and product roles in the fields of mobile location analytics, transportation, and connected and autonomous vehicles. Most recently he was the global head of product management at INRIX, a location-based data and analytics company.
“Jeff is one of a handful of people with more than a decade of experience making movement data from multiple sources accessible, accurate, and useful in delivering impactful insights for clients,” said Arrivalist Founder and CEO, Cree Lawson. “He shares our passion to lead with customer needs, and we are excited to bring his deep experience and personable approach to the clients who’ve worked with us to build the most trusted location dataset in travel.”
“Location data understands how society moves,” said Summerson, “and in that there is great opportunity in being able to react and prepare for it—in marketing, visitation, and beyond. I joined Arrivalist because I believe in the mission of measuring how society moves, and the importance of taking big, messy datasets and turning it into tools that have a real-world impact – financially – for clients.”
Summerson believes in the power of data visualization, and says data presented without visuals is the equivalent of seeing music notes without hearing the music: “It’s our job to let customers see how powerful data can be, and Arrivalist has a long history of doing this.”
Summerson is looking forward to creating new products alongside the Arrivalist team and said it will be a fun challenge: “Arrivalist has an excellent reputation and deep roots in several core markets. It is an honor to join such a dedicated team who care passionately about making data impactful from a business perspective. I look forward to helping Arrivalist build even more products that cause people to say, ‘Hey, that’s really cool and easy to use.’”
Arrivalist is the leading location intelligence platform in the travel industry. The company uses multiple location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 U.S. states, and four of the top 10 U.S. theme parks use these insights to inform media strategy, operations, and destination development. Arrivalist is headquartered in New York City, with offices in San Francisco and Toronto.