Press release

Atlanta-based Ammunition Adds Mark Hoeting as Chief Innovation Officer, Sets Sights on Growth Into Higher Ed Vertical

Sponsored by Businesswire

Ammunition has announced the addition of Mark Hoeting to the agency leadership team, taking on the newly created role of Chief Innovation Officer.

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Mark Hoeting, Ammunition CIO (Photo: Business Wire)

Mark Hoeting, Ammunition CIO (Photo: Business Wire)

In this new role, Mark will oversee the agency’s technology practice, including the development of websites, digital infrastructure, automation programs, CRM implementations, and strategic technology consulting for the agency’s growing roster of clients. He’ll also lead the agency’s new business development as it focuses on Higher Ed verticals.

“Not only does Mark provide incredible depth to our leadership team, he has nearly unrivaled experience coming out of CIO roles at Georgia Tech and Georgia State University, not to mention more than 25 years of experience focused almost exclusively on technology-enabled innovation and process management for large-scale organizations,” says Jeremy Heilpern, CEO of Ammunition.

“I’ve had the opportunity to work with Jeremy at multiple organizations, and have come to know him personally as a friend since he started Ammunition nearly three years ago. His unique take on how to seamlessly blend creative and technology solutions together is unmatched in my experience as a client. And the teams he builds are incredible to work with. I consider it an honor and a privilege to have the opportunity to work with Jeremy and the rest of the Ammunition team,” says Mark Hoeting.

Since its inception in 2017, Ammunition has quickly built a reputation for itself as a leading agency in the home and building products categories, and has set its sights on higher ed as the next critical growth vertical for the agency.

“We want to take the success of our work to colleges and universities, that like many of our clients, face the need to speak to numerous audiences over a protracted period of time. We don’t work on beer and bubble gum brands, our clients navigate long term sales cycles with various influencers, and we think we’ve built a robust solution to this problem,” says Ammunition’s COO Kelly Heilpern.

Jeremy goes on to say “We think about the work a bit differently. Certainly we need great creative and great content, but that needs to sit on robust technology that manages the user journey from awareness through to a meaningful, measurable, conversion. We help our clients tackle this challenge, while personalizing the experience based on each audiences unique needs and their unique place in the decision-making process. Having someone with Mark’s credentials overseeing the technology that powers our creative is an incredible addition for us and for our clients.”

About Ammunition

Ammunition is a full service agency building brands that build the world. They partner with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between. For more information, please visit