Press release

Avtex and NuSoft Solutions Combine to Create Microsoft Business Applications Powerhouse

Sponsored by Businesswire

Avtex, an end-to-end Customer Experience (CX) consulting firm, announced
today its acquisition of NuSoft Solutions, a Detroit-based leader in
digital consulting solutions across the Microsoft ecosystem.

As a Gold-level partner, NuSoft has a rich history with Microsoft and
some of the best talent in the country. They focus on implementing and
integrating Microsoft Dynamics 365 solutions that help their clients
transform their processes and boost customer engagement across a wide
range of industries.

“The marriage of NuSoft and Avtex brings two leading Microsoft Inner
Circle partners together to provide depth and expanded platform
expertise to our combined clients,” says George Demou, Avtex President &
CEO. “As a Microsoft Dynamics 365 Partner of the Year, NuSoft adds
tremendous capabilities around sales, marketing, data and AI within the
platform; we are very excited to add all of this talent to our family.”

The NuSoft acquisition enables Avtex to strengthen its national presence
and vision around the Microsoft CRM platform by combining two
complementary Microsoft Gold partners into a single, focused unit. The
unified mission of delivering leading CX and Microsoft solutions will
continue to be the focus.

“Joining the Avtex family broadens the Digital Transformation services
we are able to offer our clients – from strategy to execution across
marketing, sales, and service in all three Microsoft Clouds: Microsoft
Dynamics 365, Microsoft Azure, and Microsoft Office 365,” says Dale
Mansour, CEO of NuSoft. “I’m excited for our clients, teammates, and
partners, as Avtex is uniquely positioned as the nation’s leading
Customer Experience solutions provider; I can’t wait to see all the
amazing customer solutions our newly expanded team delivers.”

Current and future clients of both Avtex and NuSoft will benefit from
this move. NuSoft gains the full power of Avtex CX solutions to add to
their digital transformation, and the combination of skillsets within
the Microsoft ecosystem further enables Avtex to address any client need.

About Avtex
Avtex is a full-service Customer Experience (CX)
consulting and solution provider focused on helping organizations build
meaningful connections with their customers, members and constituents.
Avtex offers a wide range of solutions and services to support CX
Transformation planning and Orchestration of experiences for clients.
Avtex has offices across the U.S., with Headquarters in Minneapolis.
Avtex is recognized as a gold partner of both Microsoft and Genesys,
leveraging their world class platforms as the foundation for customer
engagements and digital transformation. Visit
for more information.

About NuSoft Solutions
NuSoft Solutions is a purpose-driven
digital consulting firm that helps organizations solve business problems
and transform for the future. With solutions spanning customer
engagement, marketing automation, workforce enablement, and cloud and
AI, we challenge our customers to think and act differently. Recognized
as the Microsoft Partner of the Year for Dynamics Sales in 2018 and
holding Gold competencies in Customer Relationship Management and Cloud
Productivity, NuSoft Solutions is focused on delivering Digital
Transformation with Microsoft. Founded in 2000 and headquartered in
Bloomfield Hills, MI, NuSoft Solutions brings together a passionate team
of visionaries, innovators, and disrupters with backgrounds in business,
marketing, and technology across multiple industries. With offices in
Michigan, Ohio, and Tennessee, our customers range from local
family-owned companies to global Fortune 100 enterprises.