Axonius, the leader in cybersecurity asset management, today announced its Correlated Partner Program experienced explosive growth in the first year. The program, which launched in April 2020, has already added nearly 70 partners worldwide, with more than 50% of new business being conducted through the channel and 60% of company revenue in Q3 and Q4 of 2020 coming through channel partnerships.
The program’s rapid growth can be attributed to the high demand for the Axonius Cybersecurity Asset Management platform, as well as comprehensive program features that enable and support partners to solve their customers’ asset management challenges simply, while driving growth and revenue.
“Having an accurate, up-to-date asset inventory and visibility into how those assets are adhering to security policies is a challenge that has plagued organizations for quite some time,” said Mark Thornberry, director of strategic alliances, GuidePoint Security. “Axonius offers a solution to help customers address this challenge and the Axonius channel team has made it very easy for partners to onboard, train, register deals, and quickly increase our profits.”
Mark Daggett, Vice President of Worldwide Channels and Alliances for Axonius, said the Axonius Correlated Partner Program accelerates partner success by breaking down the typical barriers associated with channel sales, such as complex, time-consuming deal registration, limited access to resources, and on-premise requirements for demos and POCs. Deal registration is quick—under one minute—and virtual labs have made it easy for partners to conduct customer demos remotely.
“The pandemic really amplified the benefits of our existing approach, which focuses on simplicity, virtual training and resources, and quick paths to revenue,” said Daggett, who was recently recognized as a CRN 2021 Channel Chief. “We offer a financially rewarding deal registration discount program along with an aggressive spiff program for lead generation, technical validation and sales engagement on partner-initiated opportunities.”
Industry Veterans to Lead Continued Worldwide Growth
In less than a year, the Axonius Correlated Partner Program has grown substantially in the United States and EMEA, adding global market leaders, such as GuidePoint Security, Optiv, Trace3, and Orange Cyberdefense. In addition to growth in technology, healthcare, and financial services verticals, the program has seen rapid traction with top-tier federal partners that have quickly brought Axonius into significant deals, including federal deployments that encompass more than 3.5 million devices.
To support the partner program’s surging demand, Axonius expanded its team in November 2020 to include three new channel leaders:
- Anika Registe, director of channel for EMEA, has more than 15 years of experience designing, building, and implementing strategic partner programs, incentive plans and channel marketing strategies in the computer networking and cybersecurity spaces.
- Tom Morway, director of channels for the Eastern U.S., brings more than 20 years of experience in the cybersecurity and networking spaces and has held various channel leadership roles at Mimecast, Cylance, Fortinet, and Juniper Networks.
- OC Chacon, director of channels for the Western U.S. and LATAM, has a 25-year record of generating and sustaining multimillion-dollar revenue growth through sales and channel efforts at companies like Dell, Quest Software, and Arrow.
In November 2020, Troy Donnelly also joined as the global senior channel sales engineer for Axonius, bringing 25 years of experience as a security professional and global CISO as well as recent sales engineering experience for both Cofense and Pulse Secure. He is tasked with creating and implementing a technical enablement program to help partners become proficient with identifying opportunities and delivering product demos leveraging top use cases. He is also working to design and execute a partner technical certification program for training and certifying partner technical resources to deliver POCs, implement Axonius for customers, and create new or additional API integrations with Axonius. The new technical certification will complement the formal sales certification program launched during 2020.
The Axonius Correlated Partner program is positioned for continued growth and expansion following the company’s recent $100 million in Series D funding round, led by Stripes, a leading New York-based growth equity firm, with participation from existing investors Bessemer Venture Partners (BVP), OpenView, Lightspeed, and Vertex. This round, which increased the company’s total funding to $195 million at a greater than $1 billion valuation, will support company growth globally and expand the cybersecurity asset management platform to meet surging market demand.
Learn more about the Axonius Correlated Partner Program online at https://www.axonius.com/partners.
Axonius is the cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically validates and enforces security policies. By seamlessly integrating with over 300 security and management solutions, Axonius is deployed in minutes, improving cyber hygiene immediately. Covering millions of devices at customers like The New York Times, Schneider Electric, AB InBev, Landmark Health, AppsFlyer, and many more, Axonius was named the Most Innovative Startup of 2019 at the prestigious RSAC Innovation Sandbox, was named to the CNBC 2019 Upstart 100 list, and was one of the 20 Rising Stars on the Forbes 2019 Cloud 100 list. For more, visit Axonius.com.