Press release

Baidu’s Facemoji Keyboard Rolls Out Rainbow Features for Pride Month

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Baidu, Inc. (Nasdaq: BIDU) has launched a Pride Mode for its popular
Facemoji Keyboard app, rolling out a variety of celebratory, free
features in honor of June’s Pride Month. Now, Facemoji Keyboard users
can transform their messaging into a rainbow-filled experience with
LGBTQIA+ friendly features, making it the perfect companion to Pride
celebrations all over the world.

This press release features multimedia. View the full release here:

Transform into a magical, majestic “unicorn of the sea” in honor of Pride Month with a rainbow-horne ...

Transform into a magical, majestic “unicorn of the sea” in honor of Pride Month with a rainbow-horned narwhal AR Emoji from Baidu’s Facemoji Keyboard. (Photo: Business Wire)

“We are proud to celebrate the diversity of the LGBTQIA+ community this
Pride Month and every month with our new AR Emoji and other mobile
features,” said Mr. Jiang Feng, director of Baidu’s Global Business
Unit. “We invite Facemoji users to celebrate Pride and spread the
message that ‘Love is Love’ with a variety of new high-tech,
rainbow-themed features.”

Key features of Facemoji Keyboard’s celebration of Pride Month include:

  • Rainbow Narwhal AR Emoji – Transform into a magical, majestic
    “unicorn of the sea” with this rainbow-horned narwhal AR Emoji!
    Baidu’s AR technology tracks users’ faces to transform them into cute,
    horned creatures and allows users to record videos and GIFs to send to
    their friends and family.
  • “Love is Love” and Rainbow keyboard skins – Facemoji Keyboard
    puts Pride in users’ hands with colorful keyboard skins, a free and
    fun way to feel the love with every message typed. Users will also be
    encouraged to customize their own unique Pride keyboard skin design
    with a huge library of options to make life a little more colorful.
    Users can also share their creations with each other and vote on their
    favorites throughout the month.
  • “Pride Mode” transformation – The Facemoji app is adding a
    splash of color this Pride Month with a complete app makeover that
    transforms in-app buttons into rainbow colors. The app will also
    feature Pride-themed banners throughout the month to promote
    inclusivity and creativity.

In addition, Facemoji Keyboard will be partnering with YouTube and
Instagram stars throughout the month of June on social media to spread
the message that “Love is Love.”

The latest version of Facemoji Keyboard for Android is available via the Google
Play Store
. Follow Facemoji Keyboard on Instagram at
or on Facebook at

About Facemoji Keyboard

Facemoji Keyboard is an emoji-centric keyboard app featuring Baidu’s
speech recognition technology. It includes an emoji prediction feature,
a wide variety of stickers and customizable keyboards, and the ability
to turn people’s faces into animated emoji GIFs. Facemoji Keyboard’s
goal is to help people around the world express themselves in new ways
with fun, creative emoji.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider.
Baidu aims to make a complex world simpler through technology. Baidu’s
ADSs trade on the Nasdaq Global Select Market under the symbol “BIDU.”
Currently, 10 ADSs represent one Class A ordinary share.