Crown Equipment and its digital agency Berry Network took top honors in the Best In-App Campaign for B2B category in the 2019 APPY Awards from MediaPost.
The dynamic mobile display ad program included an awareness campaign around Crown forklift services and rentals, and was delivered in-app through banners and full screen ads across a network of top apps. The ads boasted multiple calls-to-action, personalized local dealer information, and targeting to 9-to-5 workers within a geo-fence surrounding warehouses and distribution centers. The campaign delivered impressive click-through rates at 18% above the industry average.
The APPY Awards, hosted each year by MediaPost, recognize creativity and excellence in app design. In-App is a new category group in 2019 for advertisers that use apps as a key element of their marketing campaigns. Entrants in this category were judged by their creativity and success in leveraging mobile’s unique opportunities.
Crown and Berry Network were in the company of a host of recognizable U.S. brands and agencies competing for APPY Awards this year, including: 360i, HBO, MTV, Thinknear, Acura, Bloomberg Media, Marvel, Overstock.com, Alamo Rent A Car and others.
About Crown Equipment
Since its entry into the material handling equipment industry in 1960, Crown has earned a reputation as a leading innovator in world-class forklift and material handling equipment. Crown designs and manufactures up to 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules. More information is available at www.crown.com.
About Berry Network
Berry Network, a division of DexYP, is a digital and print advertising services company with more than a century of local search expertise. Berry Network offers national brands unique insight into how to reach consumers on their terms — anytime, anywhere — whether via Internet search, print and online directories, mobile Web and apps, direct mail, or another form of emerging local search media. More information about Berry Network is available at www.berrynetwork.com or call 1-800-366-1264.
MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs. More information is available at www.mediapost.com.