BetterPT™, a healthcare technology platform company providing end-to-end digital connectivity between physical therapists (PT), patients, and physicians, today announced the appointment of Tim Walston as Chief Digital Officer. Walston is an accomplished marketing, e-commerce, and product development business leader with more than 30 years of experience driving revenue growth for companies through data-driven, omni-channel marketing.
“We are thrilled to have Tim join our team as Chief Digital Officer and look forward to leveraging his deep industry expertise and meaningful insights as we work to transform patient access and experiences with healthcare services such as PT,” said Greg Peters, CEO of BetterPT. “Tim’s proven track record building successful multi-channel marketing engines at prominent global digital organizations, as well as within start-up environments, will be invaluable to BetterPT as we continue to increase the footprint of our unique healthcare offering in the U.S.”
“BetterPT is at an important juncture of growth and I’m excited to join this dedicated team of healthcare disruptors to expand reach and adoption of the Company’s healthcare technology platform, helping to address major industry shortcomings and advance connectivity across patients and providers,” said Walston.
Before joining BetterPT, Walston was Assistant Vice President of Interactive Marketing at MedStar Health, where he led digital marketing and social media strategy, planning and implementation, including data procurement and integration. At MedStar, Walston built and managed a highly effective marketing team that drove new patient growth year-over-year by 13 percent in the highly competitive, episodic urgent care marketplace. He also served as lead consultant at Impact Makers, directing digital marketing and social media healthcare consulting engagements, and was Senior Vice President of Consumer Direct, E-commerce and Product Development at Intersections Inc. In addition, Walston has held senior management roles at IBM and uKnow.com. He holds a Master of Mass Communications from the University of Florida.
BetterPT™ is a healthcare technology platform company, committed to transforming patient access and experience with healthcare services by providing end-to-end digital connectivity between physicians, physical therapists (PTs) and patients. Partnering with the world leader in musculoskeletal health, Hospital for Special Surgery (HSS), BetterPT is the fastest growing specialized PT marketplace in the U.S. Patients can find clinics in their local area that best fit their needs and accept their insurance and immediately request an appointment, all with just a few clicks, while BetterPT’s inbound patient management (IPM) solution offers a number of operational efficiencies to clinics. With its interoperable, HIPAA compliant application and EMR compatibility, BetterPT enables patients greater access to PT, an important and oftentimes overlooked part of clinical rehabilitation and preventive care, and its unique marketplace model has potential to expand across the larger healthcare landscape to help advance connectivity between other kinds of patients and providers. For more information, please visit www.BetterPT.com.