Bidtellect, the leading native demand-side platform for the
content-driven marketer, today announced the completion of its extensive
infrastructure upgrade, making its processing capacity and expansion
capabilities among the most advanced in the industry. To keep up with
accelerating client demand, the upgrade tripled available capacity to
increase supply and demand, as well as capture revenue without
increasing monthly costs, ensuring a positive return on investment
(ROI). The overhaul solidifies Bidtellect’s place as one of the largest
deliverers of Native Ads in the ecosystem.
Bidtellect partnered with Cisco and R2 Unified Technologies to deploy
wide-reaching upgrades including a modular Network and Server Fabric
Platform with extreme throughput, compute, and storage density all while
maintaining efficiency. The significant investment and upgrade includes
large scale additions in computational capacity and data storage.
Bidtellect can now listen to 3.5x the number of queries and process 3x
the number of auctions per second, laying the foundation for the current
Additionally, Bidtellect has entered into the Equinix Ad Exchange
(AD-IX) platform for lower latency paths to its supply partners, along
with expanding its footprint into the APAC market and doubling its
footprint in EMEA market. After completing the upgrade, the Bidtellect
team has already begun mapping out the next phase of our accelerated
growth trajectory. With Cisco and R2 Unified Technologies on board,
Bidtellect is ready for continued accelerating scale.
The modernization of the architecture provides massive expansion and
improvement opportunities to create industry superior infrastructure as
performance increases. The changes not only upgrade the current
environment, but places Bidtellect’s platform as the largest endemic
Content Distribution and Native Advertising infrastructure across the
industry in terms of scale, power, and throughput.
“The effort was extremely stressful, and it is a great feeling when you
can look back and say that our team delivered what it promised, in the
time frame it promised, without increased costs and with no loss of data
or revenue,” said Jason Taylor, Director of Information Technology at
Bidtellect. “This is a perfect example of the teamwork culture within
Bidtellect delivering a huge win for business.”
The undertaking took the Bidtellect technology team 32 days of nonstop
working, including sleepless nights and 40 hour sprints in which the
team would take turns napping. The massive overhaul was completed
without interrupting business-as-usual. Bidtellect CTO Mike Conway
explained that the impressive undertaking was akin to changing four
tires on a car while speeding 80mph on the highway – and not crashing.
“The fact that 90% of our infrastructure was replaced with the most up
to date and performant hardware without a single loss of data or
downtime of our productions systems validate the value of our team and
how the planning and teamwork that went into this effort was beyond
reproach,” added Mike Conway, Chief Technology Officer at Bidtellect.
The massive upgrade underscores Bidtellect’s confidence in its platform,
team, and progress. Bidtellect is dedicated to delivering the most
advanced performance-based platform tools for its clients and developing
superior infrastructure and performance capabilities as its client
demand and performance increases.
Bidtellect is the performance platform for the content driven marketer:
one platform to execute Native campaigns across all formats and devices
including text, imagery, and video with unparalleled scale. Marketers
leverage Bidtellect’s proprietary real-time optimization algorithms,
first- and third- party data targeting, advanced KPI and dynamic
creative optimization, and a team of industry experts to drive real
results for paid content distribution campaigns to deliver smart