Premier analytics service provider, Quantzig announces the completion of its recent brand performance tracking engagement.
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The success story offers comprehensive insights into how a big data-based brand tracking solution enabled a retail chain to accurately track and measure the ROI generated from its social media campaigns.
As experts in the field of big data, Quantzig offers advanced big data analytics solutions that help its clients simulate real-time scenarios to make informed marketing decisions. Request a FREE demo for comprehensive solution insights.
The pace at which technology and digitalization has changed industries over the last five years has had a profound impact on today’s marketing strategies. Aggressively leading the charge to formulate a new cohesive strategy, one that is adapted to the increasing amounts of data available will empower business leaders to drive change and thrive in the modern business era. But to get started, firms need to assess their current marketing capabilities and match those against current and future business objectives. Our analysis indicates that change will occur in how a firm approaches and strategically brands its products, and in how it captures, categorizes, and analyzes data from multiple sources and integrates it with their existing systems. But to do so successfully, businesses will also have to implement a process architecture that integrates these efforts to provide actionable market and brand intelligence.
Get your FREE customized proposal to know how Quantzig’s approach to brand tracking can help you make better decisions using data-driven insights.
Factors that prompted the retailer to collaborate with Quantzig
Inability to analyze social media campaigns: The lack of expertise and skillsets required to analyze and draw insights from social media data sets proved to be a major challenge. This collaboration enabled them to make use of the vast customer data sets gathered through social media listening, to filter and obtain conversations at the brand level.
The inability to gauge campaign effectiveness: The need to analyze campaign effectiveness was crucial to make critical business decisions. They wanted to leverage Quantzig’s big data analytics expertise to obtain granular insights on critical factors such as engagement patterns, mentions of influencers, clicks, and likes, retweets and used these insights to measure the effectiveness of the campaigns.
Lack of a holistic view of brand performance: To make crucial decisions on the allocation of future marketing spend, the client wanted to gain a holistic view of their brand performance. They also wanted to leverage a big data analytics based brand tracking solution to track and monitor brand performance.
Over the past 15 years, Quantzig has helped Fortune 500 companies solve some of the toughest business problems using a unique combination of design thinking frameworks, plug-and-play innovation accelerators, and an army of agile decision scientists. Want to know more? Contact us.
How did Quantzig’s big data based brand tracking solution help the retail chain?
Quantzig adopted a comprehensive four-phased approach to help the retailer tackle its challenges. The solutions offered enabled the client to track all the efforts on social media campaigns and measure ROI through KPIs such as clicks, likes, and retweets. These insights were used to determine the most profitable campaigns for optimizing the spend levels by focusing only on the profitable social media campaigns.
Besides, these benefits the big data based brand tracking solution also enabled them to identify the right channels and promotion strategy for improving profitability through targeted campaigns. Leveraging a big data based brand tracking solution also enabled the client to-
- Tactically use the insights to identify profitable channels
- Drive sales and brand awareness
- Re-prioritize investments to maximize ROI from the most effective channels
- Strengthen brand value by optimizing spend
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About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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