Press release

Big Patio Energy: General Assembly Pizza Launches Waterfront Patio Location

Sponsored by Businesswire

This summer General Assembly Holdings Limited (“GA Pizza” or the “Company”) (TSXV: GA) will open a satellite restaurant location at The Slip, in partnership with Harbourfront Centre and Boxcar Social. Toronto’s largest waterfront patio—with a capacity of 800 seats—will offer GA Pizza’s naturally leavened, wood-fired personal pizzas beginning on Thursday, June 24. Open daily, lakeside patio dining will be offered in addition to takeout.

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This summer, GA Pizza will open a satellite restaurant at The Slip—Toronto’s largest waterfront patio with a capacity of 800 seats. GA Pizza will serve naturally leavened, wood-fired personal pizzas beginning on Thursday, June 24 for patio dine-in or takeout. (Photo: Business Wire)

This summer, GA Pizza will open a satellite restaurant at The Slip—Toronto’s largest waterfront patio with a capacity of 800 seats. GA Pizza will serve naturally leavened, wood-fired personal pizzas beginning on Thursday, June 24 for patio dine-in or takeout. (Photo: Business Wire)

GA Pizza’s bespoke, semi-permanent restaurant structure is custom-built to showcase the same “pizza theatre” celebrated at their flagship location, adapted to an open-air setting for The Slip. Open views to the dough and pizza preparation, and of course, the central element: GA Pizza’s formidable wood-fired brick oven—a culinary revelation for any pizza lover. Founder & Chief Executive Officer, Ali Khan Lalani said: “We’re fanatical about bringing unrivaled pizza experiences to pizza lovers—and we couldn’t think of a better way to introduce GA Pizza Experiences than enjoying our wood-fired, hot pizza al fresco, by the water.”

Torontonians will enjoy a menu of GA Pizza classics alongside The Slip’s beautiful vistas. The made-to-order wood-fired personal pizzas will also be available to-go, through takeout, open Monday to Thursday. Boxcar Social will round out The Slip offerings with small bites and beverages.

The satellite location serves as a robust foundation for GA Pizza’s Experiences channel, which also includes a four-tiered activation strategy for pop-ups, and the hiring of Chef Nicholas Morra, the company’s Culinary Experiences Lead. As GA Pizza continues to expand its reach throughout Ontario, and in new markets across Canada, their Experiences channel will play an integral role in building brand awareness, and act as a platform to increase engagement with their pizza-loving community. The investment will also drive additional revenue at a time when dine-in is still not operational due to pandemic restrictions.

Details: GA Pizza, The Slip Location

Timing: All summer: June 24th through to Labour Day Weekend

Patio Dine-In Hours: Open daily: Monday – Wednesday 4pm – 9pm, Thursday 4pm – 10pm, Friday – Saturday 12pm – 10pm, Sunday 12pm – 9pm

Takeout Hours: Monday – Thursday, 12pm – 4pm

Location: The Slip at Harbourfront Centre, 235 Queens Quay West

Dining options: Patio dining, take out

Seating: social distancing in effect, 300 – 800 seats

About GA

GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Three years later, we also offer a freezer-to-table pizza with a groundbreaking direct-to-consumer platform: a pizza subscription ( and a gifting service ( Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us at the grocery store or visit

Visit for more information.

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Forward-Looking Information

This press release contains statements which constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding anticipated increases to the Company’s production capacity at the master facility and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.