Press release

BigID Introduces New Discovery-in-Depth Technology to Give Organizations Unmatched Data Intelligence for Privacy, Protection and Perspective

Sponsored by Businesswire

BigID, the leader in personal data privacy and protection, today announced their Discovery-In-Depth technology to provide organizations with unprecedented visibility and insight into personal and crown jewel data.

The new technology builds on BigID’s patented Correlation technology for finding any Personal Information (PI) and sensitive data, across any data store or pipeline, and correlating it back to a person so as to address critical CCPA and GDPR use cases like personal data rights. It introduces three new ML-based data intelligence modalities to help organizations know their data for privacy, protection and perspective.

  • Cataloging: BigID’s next-generation cataloging allows organizations to find, analyze and manage technical, and for the first time, business and operational metadata across structured, unstructured and semi-structured data at scale.
  • Classification: BigID’s ML-based classification lets organizations accurately classify both data attributes and whole files based on patterns, fuzzy entity recognition and deep learning across any type of data store or pipeline.
  • Cluster Analysis: BigID’s first-of-its-kind Cluster Analysis gives organizations an ability to uncover duplicate, derivative and similar data to simplify privacy scoping and minimization, apply data-specific security protections including labeling sensitive data at scale for enforcement, and ease data governance operations like retention management, data consolidation and cloud migration.
  • Correlation: BigID’s patented Correlation technology pioneered the ability of an organization to find any PII or contextual PI across any data, and measure its association to a person or entity.

“Data is the lifeblood of a modern business. However, traditional approaches to data discovery lack the detail, context, coverage or privacy-awareness to address modern regulatory and security needs,” explained Nimrod Vax, BigID’s Head of Product. “BigID’s next generation Discovery-in-Depth technology is the first and only data intelligence platform to combine ML-based Cataloging, Classification, Cluster Analysis and Correlation to give enterprises unmatched situational awareness and actionability across a modern enterprise data landscape.”

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About BigID:

Based in New York and Tel Aviv, BigID uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale. Using BigID, enterprises can better safeguard and assure the privacy of their most sensitive data, reducing breach risk and enabling compliance with emerging data protection regulations like the EU’s General Data Protection Regulation and California Consumer Privacy Act. BigID has raised $146 million in funding since its founding in 2016 and has been recognized for its privacy innovation as the 2018 RSA Conference Innovation Sandbox winner, a CB Insights 2018 Cyber Defender, Network Products Guide 2018 IT World Awards “Hot Company of the Year” winner, a 2019 InformationWeek Vendor to Watch, a 2019 Business Insider enterprise vendor “to bet your career on,” and a 2019 World Economic Forum Technology Pioneer. Learn more at or visit us at to schedule a demo.