Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced Michelle McComb as its new Chief Financial Officer (CFO). McComb joins Bluecore after serving as CFO of Bloomberg’s Financial Products division, where she contributed to the growth strategy of products like Bloomberg Terminal, and Datto, the cybersecurity and data backup company where she oversaw significant growth during her tenure there.
McComb’s appointment comes at a pivotal point in Bluecore’s growth trajectory: In May, the company closed its $50 million Series D funding round to accelerate its work in machine learning and artificial intelligence. And in 2019, it introduced the industry’s first and only success-based pricing model to the more than 400 retail brands it works with. Together, the company’s upcoming technology advancements and performance-focused pricing model, place Bluecore in a position to redefine how SaaS technologies not only automate tasks and create efficiencies for retailers, but drive significant increases in revenue. This approach is especially significant in light of the recent mass migration of global shoppers to ecommerce channels. Retailers are now prioritizing technologies that directly drive growth, creating increased demand for Bluecore.
It is against this backdrop that Bluecore welcomes McComb, who specializes in expanding the market share of established and late-stage technology companies. McComb brings more than three decades of financial experience and deep expertise in high-growth technology companies. In her capacity as CFO at Bluecore, McComb will drive the strategy behind Bluecore’s investments, strategic partnerships, and continued financial growth.
“We’re on the path to not only grow as a company, but to also lead a massive shift in retail technology, defined by the overhaul of legacy tech stacks that don’t directly influence retailers’ ability to drive revenue on digital channels,” said Fayez Mohamood, CEO of Bluecore. “Achieving this will require a force like Michelle, who has the financial expertise and experience we need as we introduce a new breed of performance-driven SaaS solutions to digital-focused retailers.”
“Bluecore is not only reimagining the role of SaaS technologies within retail organizations; it’s ushering in a new model for pricing its technology that bases its own success on retailers’ success,” said McComb. “This elevates Bluecore’s position from technology vendor to growth partner. I look forward to doing my part to evangelize the new model within the market, as well as to tackling the larger objective I’ve been tasked with: leading the company into the next stage of its growth in the market.”
Currently in use by its 400+ retail customers, including 25% of the Fortune 50, Bluecore’s technology and pricing model represent a net new approach to SaaS that exists specifically to create value for retailers–and by extension, their shoppers. This will afford retailers the agility they need to continue growing, despite the unpredictable transformation of the digital channels they sell on.
McComb additionally served as CFO of talent matching platform Pymetrics and real estate software VTS. She started her career at Ernst & Young.
Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping experiences. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue, and increasing customer retention, lifetime value and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops.