Press release

Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’s

Sponsored by Businesswire

Following the announcement that Lowe’s Companies Inc. (NYSE: LOW) has
acquired the Retail Analytics platform of Boomerang Commerce, Inc.,
Boomerang has announced it will rebrand and operate as CommerceIQ™
focusing on helping consumer brand manufacturers succeed on Amazon.

Boomerang Commerce was founded in 2012 by Guru Hariharan, an Amazon and
eBay veteran, and is based in Mountain View, CA with offices in Seattle,
Chicago and Bangalore. Boomerang Commerce offered 2 market-leading
solutions i) a retail analytics solution, and ii) CommerceIQ™, an
insights and automation platform for consumer brands selling on Amazon.

Hariharan said, “This transaction will allow us to significantly
accelerate our product roadmap and invest in customer success
infrastructure for CommerceIQ™. We look forward to directing the full
effort of our company to help our brand-manufacturer customers win
market share in their e-commerce business.”

CommerceIQ™’s vision is to power intelligent commerce. CommerceIQ™ is
the industry’s first and only unified Amazon Sales, Advertising, and
Operations platform trusted by leading consumer brand manufacturers to
simplify their Amazon business and amplify sales, profits, and share. 8
of the Top 50 consumer brand manufacturers and 500+ brands accounting
for over $1B in annual Amazon sales and marketing spend rely on
CommerceIQ’s machine learning and automation technology to power their
Amazon business.

Karan Mehandru, General Partner at Trinity Ventures and an early
investor in Boomerang Commerce adds, “We invest in companies and teams
that imagine, build, create value and disrupt the status quo. The
Boomerang Commerce team has certainly delivered on that promise via its
retail analytics solution. Looking ahead, we are extremely bullish on
CommerceIQ™ and will be doubling down our support of the solution to
accelerate the already impressive logo and revenue momentum achieved so
far, and success that brand manufacturers are realizing.”

About CommerceIQ™

CommerceIQ™, the world’s first and only unified Amazon platform, enables
brands to achieve profitable sales growth on Amazon by improving the
operational efficiency of their Amazon e-commerce business using machine
learning and automation technology. CommerceIQ™ unifies Amazon sales,
advertising, operations, and competitor data on one platform, applies
machine learning to surface latent inefficiencies and growth
opportunities, and automates actions to realize the benefits from these
opportunities. Leading consumer brands that utilize CommerceIQ’s
automation capabilities have reduced out of stock rates by up to 32%,
increased conversion rates by at least +15%, and generated on average a
+12% incremental sales lift in the first quarter after launch. For more
information, visit
where you can also request a demo.

For CommerceIQ™ related queries, contact