Press release

Brierley Unveils New Branding

Sponsored by Businesswire

Brierley & Partners, Inc., a globally recognized leader in loyalty technology, strategy and execution, has introduced new branding to usher in a new chapter in the company’s history. The branding coincides with the latest evolution of the company’s global LoyaltyOnDemand® platform — a flexible, scalable and modular solution that now boasts unrivaled capabilities. The brand transformation is the work of Brierley Creative.

The new logo features a modernized icon, composed of two curves forming a B, which represent the pairing of the company’s industry-leading loyalty platform and expert services. The branding makes a bold statement about Brierley’s unparalleled expertise across the loyalty spectrum. The color palette is also bolder and brighter, more vibrant and energetic, and designed to stand out from the competition.

A new tagline speaks to Brierley’s work both with clients and as a leader in the loyalty field. “Transforming Loyalty” underscores a commitment to turning client challenges into successful loyalty solutions. The tagline also gives a nod to Brierley’s pivotal role as the global loyalty leader — with an unmatched history of innovation.

A more in-depth look at this new branding is available on the company’s website:

About Brierley

Brierley is the industry leader — transforming loyalty around the world. The company’s focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise and advanced technologies to help brands win customers’ hearts and minds.

Brierley’s LoyaltyOnDemand® represents a powerful evolution in loyalty technology. This intuitive platform empowers everything a loyalty program demands to engage customers across every channel and touchpoint. LoyaltyOnDemand is also continuously evolving with new features to keep programs on the leading edge. In addition, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative and digital solutions.

Experts you can count on. Solutions you can trust. Success you can measure.

Brierley is U.S.-based and is a wholly owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. To learn more about Brierley, visit