Press release

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Sponsored by Businesswire

BrightEdge, the global leader in organic search and content performance,
today unveiled BrightEdge Instant, a revolutionary set of innovations
that transforms how search marketers drive performance at scale.
BrightEdge Instant is the industry’s first and most powerful real-time
SEO solution that empowers marketers to utilize real-time insights and
take action to optimize content all within one unified platform. This is
something that has been never done before.

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See how videos are performing online in real-time with BrightEdge Instant (Graphic: Business Wire)

See how videos are performing online in real-time with BrightEdge Instant (Graphic: Business Wire)

“Leading brands realize the importance of organic search as the key to
digital portfolio success and have been asking for technology that can
truly help them produce real, tangible business outcomes ‘right here and
right now,’” said Jim Yu, CEO of BrightEdge. “At BrightEdge we take
great pride in adding new capabilities in lockstep with both
technological innovation and investment in the success of our customers.
I am so excited to see how brands will maximize revenue lift with
BrightEdge Instant.”

The final shift from multiple SEO point solutions to a
single-platform experience

According to BrightEdge
market research
a typical organic search practitioner uses an
average of 6 tools and can spend up to 4 hours a day on research,
reporting and analysis. In the past it was difficult for search
marketers to truly understand the customer journey as it happens and, in
turn, maximize revenue. BrightEdge Instant ensures that this is no
longer a problem.

“Having the capability to conduct real-time research and optimize
content all within one platform is game-changing for search, content and
digital marketers,” said Carlos Spallarossa, director of SEO, L’Oréal.
“Marketers no longer have to deal with the inaccuracy of data silos and
the inflexibility of point solutions, while at the same time they save
vital resources and time in order to focus on highly impactful
revenue-based incremental revenue opportunities.”

Real-time insights how and when marketers want and need it

is set to transform the search industry rapidly. Key
capabilities enable marketers to:

Research on Demand: Utilize real-time research to answer
questions and uncover opportunities as they happen. BrightEdge Instant
gives marketers access to real-time, on-demand data, which allows them
to ask specific questions and discover quantitative, data-driven answers
with rapid speed, ease and accuracy. Marketers for the first time can
take action on the voice opportunity with a data-driven approach to
conversational search.

Rankings in Real-time: Understand in real-time how content is
performing across any search engine and any device across 37,000
locations and 46 languages. Real-Time Rank Checker allows marketers to
optimize at the speed of Google through analysis of video (YouTube) and
image SERP rankings. Amazon Rank Checker enables marketers to
protect their brand on Amazon.

Recommendations and Page Speed Performance: Take action on
instantly identified content opportunities, page insights and link
recommendations through an integrated approach to page speed analysis
and data insights. Page Speed Performance allows marketers to
understand, at scale, desktop and mobile site speed performance while
comparing and contrasting against the competition.

According to Tanu Javeri, global SEO strategist at IBM,
“Responding to changes in the customer journey with speed and agility
begins with identifying and understanding even the most subtle shifts in
search patterns in real-time and optimizing accordingly.”

You can learn more about BrightEdge Instant here

About BrightEdge

BrightEdge, the global leader in enterprise organic search and content
performance, empowers marketers to transform online content into
business results such as traffic, conversions and revenue. The
BrightEdge platform is powered by a sophisticated deep learning engine
and is the only company capable of web-wide, real-time measurement of
content engagement across all digital channels, including search, social
and mobile. BrightEdge’s 1,700+ customers include global brands, such as
Microsoft and Adobe as well as 57 of the Fortune 100. The company has
eight offices worldwide and is headquartered in Foster City, California.

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