Press release

Brother to Showcase Print and Labeling Solutions for Retail Transformation at NRF 2020

Sponsored by Businesswire

Brother Mobile Solutions (BMS) along with Brother Business Machines
Group (BMG) will be on hand at NRF booth #1017 to demonstrate printing
and labeling solutions, POS applications and new alliance partnerships

designed to provide the technology tools retailers need to help make a
‘customer-centric’ retail transformation possible.

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Brother Mobile Solutions (BMS) along with Brother Business Machines Group (BMG) will be at NRF booth ...

Brother Mobile Solutions (BMS) along with Brother Business Machines Group (BMG) will be at NRF booth #1017 to demonstrate printing and labeling solutions, POS applications and new alliance partnerships

Print solutions to support new in-store services

“There is no question retail must continue to evolve and pivot to meet
the demands of today’s highly sophisticated shoppers. This requires the
optimum mix of hardware and applications including highly connected
printing and labeling that enable retailers to serve customers when,
where and how they want to be served,” said David Crist, president of
BMS. “The continued surge of eCommerce isn’t necessarily forcing stores
to close, rather it is fueling a retail resurgence among
brick-and-mortar retailers who must offer innovative new services such
as BOPIS and in-store processing of returns, to keep drawing online
shoppers back into the store.”

The Brother NRF 2020 line-up includes:

  • Fast, easy, on-demand labeling solutions for virtually any in-store
    – BMS’ award-winning retail portfolio including
    printers for price item solutions, markdowns, shelf edge labeling, as
    well as innovative new solutions to support in-store returns
    processing and BOPIS.
  • New desktop printing solutions for efficient retail supply chains
    A powerful desktop line including efficiency-building printing and
    labeling built for the demands of warehouse, shipping and delivery
  • Key strategic partnerships for robust IoT mobile device management
    – A spotlight on BMS’ exciting new alliance with SOTI
    , a leading global provider of mobility and IoT management
    solutions. SOTI recently named BMS a premier printing provider
    specializing in mobile solutions for use with SOTI
    , part of the SOTI ONE Platform.
  • Quick deploy solutions now with CloudBox – New turn-key
    solution designed for small retail chain operators. The CloudBox 970
    Series PrintPad paired with the Brother TD2120 desktop printer offers
    a simple and scalable way to create, manage and print labels in-store,
    without the need for costly ERP or POS integration.
  • NEW! The unveiling of the compact new RuggedJet POS series – NRF
    will provide the backdrop for the introduction of Brother Mobile
    Solutions’ new line of receipt printers that are super
    compact and priced right
    for seasonal queue busting and mobile POS.
  • Extensive security and solutions portfolio: Brother BMG meets
    the demands of the modern office with a wide array of hardware,
    software, and service-based solutions. These solutions include
    built-in security features for devices, documents, and networks,
    limiting outside threats while supporting the latest protocols and
    enabling device sharing.

“Brother is helping customers build the retail environment of the
future, both for the consumer and the retailer,” said Mike Zolot,
Director of Sales, Retail & Hospitality, Brother Machine Group. “Through
Brother BMG’s award-winning lineup of hardware, software, and
service-based solutions tailor-made for retailers big and small, we’re
lasered-focused on meeting our retail customers whenever and however
they need us.”

To schedule an NRF demo contact our retail specialists, or to learn more
please visit
our NRF page
or see us at Booth #1017.

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother
International Corporation, provides innovative mobile and desktop
printing and industrial labeling solutions to field workforces and
mobile enterprises. Brother International Corporation and its
subsidiaries employ over 1,100 people in the Americas. For more
information about Brother Mobile Solutions and its products, call (800)
543-6144, or visit

About Brother Machine Group

Brother is a leading provider of office equipment technology and
document management solutions, including award-winning color and black
and white multifunctional printers, scanners, label printers and
device-based cloud and mobile technologies. The Brother P-touch line of
label and ribbon printers features laminated and specialty tapes along
with printable ribbons. Brother printers are consistently recognized as
the best in the industry and recently received PCMag’s 2019 Readers’
Choice and Business Choice awards. Brother International Corporation’s
At Your Side philosophy demonstrates a dedication to product quality,
customer service and dynamic partnerships. Established in 1954 and
headquartered in Bridgewater, N.J., Brother markets business, home
office and industrial products, along with home appliances. For more
information, visit
or site.

About SOTI Inc.

SOTI is the world’s most trusted provider of mobile and IoT
management solutions, with more than 17,000 enterprise customers and
millions of devices managed worldwide. SOTI’s innovative portfolio of
solutions and services provide the tools organizations need to truly
mobilize their operations and optimize their mobility investments. SOTI
extends secure mobility management to provide a total, flexible solution
for comprehensive management and security of all mobile devices and
connected peripherals deployed in an organization. For more information,