Press release

C by GE Full Color Solutions, Smart Switches & Smart Plugs Now Available

Sponsored by Businesswire

First announced at CES, GE Lighting’s new C by GE Full Color Lights,
Tunable White bulbs, Smart Switches, and a Smart Plug are now available
to help consumers do more at home. All customizable to routines and
compatible with the leading voice assistants, these products carry
industry-first features and/or partnerships to drive new opportunities
across the home.

This press release features multimedia. View the full release here:

C by GE Full Color solutions, Smart Switches & Smart Plugs now available (Photo: GE)

C by GE Full Color solutions, Smart Switches & Smart Plugs now available (Photo: GE)

Full Color Lights

For mood setting every day and entertainment value for holidays, sports
celebrations and other moments, C by GE adds Full
Color solutions
with millions of color options, plus tunable whites,
in a 60-watt equivalent A19 bulb, a BR30 for recessed cans and a
customizable 80” light strip and 40” light strip extension perfect for
creating an elegant glow around counters, cabinets, soffits and other

These solutions can be used individually or grouped within the C by GE
app to adjust colors and settings simultaneously across solutions. Set
schedules based on routines, from automatically turning on the kids’
favorite color every night to trigger homework time to auto adjusting to
a warm, amber glow an hour before bedtime to wind down.

While these products are compatible with Amazon Alexa when paired with
the C-Reach Hub, they also carry the lighting industry’s first Made for
Google designation. This means, without a hub and in just one app (the
Google Home app), you can use the Google Home, Google Mini, Google Max
or Google Nest Hub to quickly and easily set-up and seamlessly connect
and control these solutions.

Users setting up the solutions within the Google Home app will unlock
dozens of the most commonly used colors and whites and have the ability
to bring color to their favorite Google Assistant scenes (good night,
good morning, etc.). Users wishing to go a level deeper to access
millions of colors and tunable whites, plus set unique schedules, should
configure these solutions within the C by GE app.

The bulbs carry an MSRP of $39.99-$44.99. The light strip has an MSRP of
$74.99, with the extension carrying an MSRP of $39.99.

Tunable White Bulbs

Don’t need full color but still want to adjust the white light around
the home to create different moods? New Tunable
White bulbs
not only offer white options for your sleep/wake cycle
but can take you from energizing daylight for work to candlelight for a
romantic dinner to soft white for relaxing in the family room with
dozens of available white color options.

Both a traditional A-line shape, as well as a BR30 for recessed cans,
carry the Made for Google designation and also are compatible with
Amazon Alexa when using the C-Reach Hub. MSRP $19.99-$24.99 BR30.

Smart Switches

Make any bulb smart with the introduction of new C
by GE Smart Switches
. Without the need for an additional GE Hub, the
new Smart Switches allow consumers to turn on and off, dim*, set
schedules and scenes and control at or away from home any brand
incandescent, halogen, CFL or LED bulb with their favorite voice
assistant, an app, their touch or even their movement.

For C by GE smart bulb users, the Switches bring extra benefit by
eliminating the need for an external hub and allowing for full control
of C by GE bulbs even when the switch is off—an industry first for
in-wall smart switches that eliminates an existing challenge of kids or
visitors accidentally flipping the switch and disabling full control of
smart bulbs.

The switches also offer multi-way connections between each other,
allowing whole-room lighting control by grouping bulbs on different
circuits wirelessly – no travel wire or complicated set-up required.

In addition to a motion and ambient light dimmer switch, as well as a
dimmer switch that launched earlier this year with an industrial design,
consumers also can opt for a smart on/off switch in paddle and toggle
configurations to blend seamlessly with other toggle/paddle switches
across the home. MSRP $34.99-$74.99

On/Off Smart Plug

This Smart Plug makes nearly any electrical item at home smart. Use the Smart
with other devices like curling irons, fans and electronic
devices to turn them on or off remotely or schedule them to operate
around your routine. The Smart Plug connects directly with Google Home
and Amazon Alexa devices without a hub required. Simply plug into a
standard wall socket and you’re ready to go. MSRP $24.99


These products are immediately available in various assortments at
Walmart, Best Buy and and will be available on
June 2019.

Visit the GE
Lighting pressroom
for downloadable assets for all new products.

About C by GE

GE’s C by GE brand Lights
the Way You Live
with outcome-driven, all-in-one lighting solutions
to solve real-world challenges and tap into new potential at home,
enabling homeowners to do more and be better. Part of the GE Lighting
portfolio, C by GE products build on the company’s century of innovation
and invention. Our deep understanding of the home and our expertise in
the connectivity of things results in simple connected designs to help
people thrive.

*Requires a compatible dimmable bulb. For a full list of compatible
products, visit