Press release

Centro Launches Email & SMS Workflow Steps to Create Customer Cadences and Series in Slack

Sponsored by Businesswire

Centro, a shared inbox and Salesforce connector in Slack, today announced its release of Email and SMS steps within Slack’s Workflow Builder. The steps allow sales and revenue teams to craft automated customer communications within Slack. The emails can be crafted and placed in a series so that no customer email or messaging is lost. If the customer doesn’t respond, predetermined reminders will be sent out. Any responses will be visible to the team in Slack, and anyone in the Slack channel can respond, allowing teams to quickly address customer needs.

Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Workflow Builder is a visual tool that allows any Slack user to automate routine tasks by creating custom workflows. In less than a year, Workflow Builder has seen significant adoption in Slack, with more than 25M workflows launched.

Centro decided to bring customer communications into Slack channels because users are already connected to Slack appropriately 10 hours a day.

“We know Slack users spend most of their day in Slack, and often prefer communications to reside there,” says Ryan Hitchler, CEO and Co-Founder at Centro. “We aim to bring all communication to where people are happy and responsive, including external communications to customers. Our Salesforce connector provides the exact information to the revenue teams at their fingertips to surround their customer. The Slack Workflow Builder makes this effort so much more powerful. No more forgetting to follow up with a non-responsive customer. With its Slack integration, Centro keeps you on the ball.”

Slack’s Workflow Builder allows companies like Centro to provide their functions to a broader ecosystem. Centro steps, in conjunction with Slack and other ISV partners, will significantly enrich automation inside and outside of Slack. SMS reminders for new employees to complete onboarding, for example, are also possible with Centro’s Slack integration.

Slack’s Workflow Builder is available for paid Slack workspaces only. Centro Workflow is part of its Team and above editions.

About Centro

Centro is a shared inbox and Salesforce connector for revenue teams to thrive in Slack. Founded by experts in the CRM space, Centro aims to bring the structured nature of Salesforce to the conversational space of Slack, all while bringing customers communications together. The company is headquartered in Boulder, Colo.