CitiDirect BE®, Citi’s institutional online and mobile banking platform is ranked #1 in the 2019 Greenwich Associates Digital Banking Benchmarking study for the fourteenth consecutive year. This will be the third consecutive year that Citi is the sole recipient of this distinction globally among a peer group of both global and regional competitors.
The study assesses “Best of Breed” features and functionality across Citi’s institutional digital channels suite, including CitiDirect BE® across online, mobile and tablet, CitiConnect® across SWIFT, File, and API, FX Pulse, and Liquidity Manager along with supporting services. Citi received the highest rating globally and across all regions included in the study – North America, Asia and Europe – across nearly 40 categories, including:
- Usability and Ease of Use
- API access, Connectivity and File Services
- Cash Management Cross Product Integration
- Fraud Prevention/Monitoring
- Online and offline help/support
“Securing the top ranking in the Greenwich Associates Digital Banking Benchmarking study reflects our commitment to put clients at the center of our business, driving our investments and solutions. Technological innovation must be focused on clients’ needs, challenges and aspirations if it is to deliver value,” said Tapodyuti Bose, Global Head of Digital Channels and Data, Citi Treasury and Trade Solutions. “To that end, we have an extensive co-creation program with clients and seek out the best partners – including fintechs – in an effort to exceed clients’ expectations and provide cutting-edge treasury and trade solutions that add further value to our seamless digital ecosystem.”
Chris McDonnell, Managing Director at Greenwich Associates and global manager for the Digital Banking Benchmarking study added, “Our experiences as consumers are increasingly determining our expectations of corporate banking. Banks have had to up their game when it comes to ease of use, convenience and functionality. Citi continues to lead the pack in developing technology to address these demands. A large part of its success derives from its open mindset and willingness to work with fintechs to deliver quick and effective solutions, and – most importantly – the centrality of clients to its design and testing processes.”
Greenwich Associates is a leading global provider of data, analytics and insights to the financial services industry. Its annual study evaluates online and mobile banking applications and scores them based on over 40 evaluation factors and over 1,500 sub criteria. The study serves as a barometer of market trends and development priorities that can provide a forward-view of next-generation capabilities. Leading banks and non-bank providers are evaluated in the study annually with the bank group consisting of elite global and regional peers in the transaction banking industry.
Citi Treasury and Trade Solutions (TTS) helps enable our clients’ success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry’s largest proprietary network with banking licenses in over 98 countries and globally integrated technology platforms, TTS continues to lead the way in offering a comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
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