Leading experience analytics company Clicktale today announces it has
played a key part in Forrester’s Now
Tech: Digital Intelligence Technologies, Q2 2019 report.
This report, lead by James McCormick, principal analyst serving customer
insights professionals, details Forrester’s overview of 42 digital
intelligence technology providers, helping clients to understand the
value of centralizing and understanding customer engagement data, and
automating continuous improvement processes.
It advises clients to direct technology investments with a digital
intelligence strategy, recommending an enterprise-wide practice where
teams can leverage a common set of digital intelligence technologies
around which they can coordinate a single view of customer engagement.
Moreover, the report highlights the importance of choosing vendors based
on their integration capabilities, saying that no single product or
vendor can provide all the digital intelligence needed to build a
world-class tech stack. Instead, clients should look to prioritize
vendor products that work well with third-party components.
Insights-driven businesses that apply data and analytics to decisions
are growing at an average of more than 30% annually and are on track to
earn $1.8 trillion by 2021, according to Forrester research.
Clicktale CMO Sara Richter said: “Given the exponential growth of the
digital world, the need to understand customer behavior beyond
traditional metrics is growing. Digital customer behavior used to be
difficult to measure, but today, with a combination of the right
technologies and the right analysts, brands can gain deep insights into
their customers’ behaviors and understand what drives those behaviors.
“This kind of understanding is vital if organizations are looking to
offer a digital experience that fosters customer loyalty and ensures
increased revenues in future.”
Clicktale tells the story of what your digital customers see and do, so
you can help them achieve their goals. The leader in experience
analytics, our platform and customer experience expertise transform
millisecond-level behaviors and gestures into visualizations and
insights worth millions of dollars. An enterprise-class platform, our
architecture processes large, unpredictable workloads, and maintains
stringent security and performance requirements. We offer deep
integrations with over 50 vendors to extend the value of your marketing
technology ecosystem. With a powerful combination of rich behavioral
data and intuitive visualizations — enriched by layers of human
intelligence — the world’s most prominent brands rely on Clicktale to
drive superior experiences on every digital channel.