CM
Group — a family of marketing technology companies including
Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced
today the acquisition of Vuture,
a cross-channel marketing platform for legal and professional service
providers. Vuture brings further vertical-specific features,
functionality, and expertise to CM Group, as well as nearly 400 new
customers, 200 of which are based in the U.S. including the Big Four
consulting firms. In conjunction with the acquisition, CM Group
completed a $410 million financing, providing capital for future
acquisitions to accelerate growth and provide a technology solution to
meet the needs of every marketer.
“At CM Group, we are on a mission to build a portfolio of
customer-focused email and multichannel technologies,” said Wellford
Dillard, CEO of CM Group. “This mission is driven by the fact that there
are over 7,000 martech companies in the space today, making it nearly
impossible for marketers to navigate the technology buying process with
confidence. CM Group’s portfolio approach allows us to work
collaboratively with marketers to match them with the right platform
based on their specific needs. As our customers grow, this enables them
to move between platforms, while maintaining a consistent service
experience throughout — something that only CM Group offers. With its
focus on professional services, high customer satisfaction, and product
breadth, Vuture is a perfect fit for our family of brands.”
Vuture’s platform goes well beyond email marketing and automation,
offering technology for event management, content management, payments,
alumni tracking, and surveys. This ensures marketers in the professional
services field can create and send personalized communications, which
has empowered their customers — including Savills, Winstead and Akin
Gump — to build relationship-enriching experiences with clients, alumni,
and prospects. By making the switch to Vuture, global legal firm
Winstead became 50%
more efficient in executing marketing campaigns allowing their team to
spend more time supporting attorneys and building relationships with
clients. The firm utilizes Vuture’s automated campaigns for events and
email marketing.
“The idea for Vuture was born out of a need to transform the delivery of
traditional marketing activities and embrace the energy of modern
technology, much like the brands within CM Group do,” said David Brady,
CEO of Vuture. “As a part of the CM Group family of brands, our
organization will be able to expand its reach and have the opportunity
to offer our technology to more marketers globally, alongside other
innovative technologies.”
“We were attracted to Vuture and its offerings for their personal
approach to client relations — something we pride ourselves on and is a
differentiator compared to other email service providers. As a part of
this dedication to customer relations and retention, we will continue to
acquire innovative technologies that will bring more breadth to our
offerings,” continued Dillard.
The acquisition of Vuture bolsters CM Group’s presence in existing
markets including London, New York, and Sydney. Following the
acquisition of Vuture, CM Group will have over 600 employees and 300,000
customers, as all employees of Vuture will remain active in the company.
CM Group’s acquisition of Vuture closed in May 2019, following the
January announcement of acquiring Liveclicker
and Sailthru.
William Blair served as exclusive financial advisor to CM Group for the
financing. District Capital Partners served as exclusive financial
advisor to CM Group on the acquisition. Vista Point Advisors served as
the exclusive financial advisor to Vuture in the transaction.
About CM Group
CM Group is a family of global marketing technology brands including
Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture. By
joining together these leading brands, CM Group offers a variety of
world-class solutions that can be used by marketers at any level.
Headquartered in Nashville, TN, CM Group has United States offices in
Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco,
and global offices in Australia, London, New Zealand and Uruguay.
About Vuture
Vuture, a CM Group brand, was established to transform the communication
and event model for professional services. The platform’s seamless
integration with world-leading CRM providers enables users to create
unique, consistent and personalized communications, securely, to power
value-driven client experiences. Vuture’s automation technology puts its
professional-services users in control to build trusted relationships,
drive brand loyalty and, efficiently, deliver engaging, multichannel
campaigns that place their clients at the heart of the business.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190514005061/en/