Education, a technology-enabled, revenue-growth management (RGM)
company, is pleased to announce the release of its Higher
Education Programmatic Market Analysis 2019, a research and insights
report to help institutions identify unique programming opportunities to
grow revenue in a complex market. In the report, which launched in
spring 2019, Collegis has compiled research on higher education
programming from four key angles, including student preferences, growth
opportunities, regional differences and competitive dynamics.
Institutions should consider these four areas as they evaluate what
programs to keep, grow or launch.
“The higher education market has become more complex. Specifically, the
rise of online education and the consolidation in the market has changed
how colleges and universities need to view enrollment growth,” said
Terri Nierengarten, senior director – academic solutions at Collegis
Education. “Prospective students are also questioning the value of a
degree and employers are asking for workforce-ready graduates who have
digital and analytics skills along with the critical-thinking skills
that are typically associated with the liberal arts. At Collegis, we
believe institutions need to consider how their overall program
portfolio is likely to perform instead of focusing on just one program
at a time when looking to keep, grow or launch new programs. Regional or
national data alone does not tell the whole story, and we hope our
analysis encourages colleges and university leaders to think local when
approaching programmatic decisions.”
Compiling data from 20 discrete resources, Collegis programmatic growth
strategy experts identified the following trends.
Changing Student Preferences
- Prospects have become savvy consumers.
- Program preferences continue to shift and evolve.
- Shifting preferences require a balanced portfolio approach.
A small number of programs are driving large declines and large
increases in conferrals.
Just because a program is on-trend nationally or doing great in a
different region, does not mean it will thrive in every region.
- Just because a program is on-trend nationally or doing great in a
- Market leaders with robust value propositions are growing share.
Data requires careful evaluation as the macro perspective can
often obscure more nuanced trends.
Key data highlighted in the report include:
Every degree level has a primary area of weakness slowing growth and
eclipsing underlying trends.
Master’s degrees grew 6.6 percent since 2013, however, if you
exclude Education degrees, the remaining programs expanded at
nearly two times that (12.3 percent).
- Master’s degrees grew 6.6 percent since 2013, however, if you
National data does not always tell the complete story.
Nationally, Social and Psychological Sciences degrees grew five
percent since 2013.
When evaluated more closely, the Great Lakes region is in decline
(-4 percent) while the Southwest region is experiencing rapid
growth (23 percent).
- Nationally, Social and Psychological Sciences degrees grew five
Even in healthy program areas, careful consideration is needed.
While the Bachelor’s degree in Computer Science experienced an
increase of 12,000 additional conferred degrees in the past five
years, less than 50 percent of all Science and Technology
offerings grew during that same time period.
- While the Bachelor’s degree in Computer Science experienced an
Leading program providers are increasingly dominating key markets.
An example includes the Master’s of Science in Nursing (MSN). The
top 10 MSN providers grew at 84 percent with the rest declining at
- An example includes the Master’s of Science in Nursing (MSN). The
To learn more about the report and request a copy, visit https://www.collegiseducation.com/news/higher-ed-programmatic-market-analysis-2019/.
Collegis Education is dedicated to developing holistic, interconnected
strategies that enable institutions to grow in accordance with their
mission. To learn more about Collegis Education, visit www.CollegisEducation.com
or follow Collegis on Twitter: @CollegisEdu.
ABOUT COLLEGIS EDUCATION:
Collegis Education® is a strategic
partner whose revenue-growth solutions help colleges and universities
maximize their enrollment potential through data-rich,
technology-enabled marketing, engagement and retention services. In
programs supported by Collegis Education solutions, the majority of
partner institutions have realized average new-enrollment gains of 20%
in just the first year of partnership. With more than two decades of
experience in higher education, the Collegis team develops holistic,
interconnected strategies that enable institutions to realize long-term
growth in accord with their mission and values. For more information
about Collegis Education, please visit CollegisEducation.com.