Technavio has been monitoring the over the top market and it is poised to grow by USD 88.85 billion during 2020-2024, progressing at a CAGR of almost 14% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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Technavio has announced its latest market research report titled Global Over The Top Market 2020-2024 (Graphic: Business Wire)
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Frequently Asked Questions-
- Based on segmentation by content type, which is the leading segment in the market?
- The video segment is expected to be the leading segment in the global market during the forecast period.
- What are the major trends in the market?
- Growing adoption of target advertisement-based streaming apps is one of the major trends in the market.
- At what rate is the market projected to grow?
- Growing at a CAGR of almost 14%, the incremental growth of the market is anticipated to be USD 88.85 billion.
- Who are the top players in the market?
- 8*8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. are some of the major market participants.
- What are the key market drivers and challenges?
- Demand for cloud streaming services is one of the major factors driving the market. However, illegal downloading and piracy restraints market growth.
- How big is the North America market?
- The North America region will contribute 33% of market growth.
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. 8*8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. are some of the major market participants. The demand for cloud streaming services will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Over The Top Market 2020-2024: Segmentation
Over the Top Market is segmented as below:
- Text and Images
- Music Streaming
- Mobile Devices
- North America
- South America
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Over The Top Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The over the top market report covers the following areas:
- Over The Top Market Size
- Over The Top Market Trends
- Over The Top Market Analysis
This study identifies the growing adoption of target advertisement-based streaming apps as one of the prime reasons driving the over the top market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
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Over The Top Market 2020-2024: Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist over the top market growth during the next five years
- Estimation of the over the top market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the over the top market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of over the top market vendors
Table of Contents:
- Market Overview
- Market ecosystem
- Value chain analysis
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 – 2024
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Content Type
- Market segments
- Comparison by Content Type placement
- Video – Market size and forecast 2019-2024
- Text and images – Market size and forecast 2019-2024
- VoIP – Market size and forecast 2019-2024
- Music streaming – Market size and forecast 2019-2024
- Market opportunity by Content Type
Market Segmentation by Screen Type
- Market segments
- Comparison by Screen Type placement
- Mobile devices – Market size and forecast 2019-2024
- Desktop/laptops – Market size and forecast 2019-2024
- TVs – Market size and forecast 2019-2024
- Market opportunity by Screen Type
- Geographic segmentation
- Geographic comparison
- North America – Market size and forecast 2019-2024
- Europe – Market size and forecast 2019-2024
- APAC – Market size and forecast 2019-2024
- South America – Market size and forecast 2019-2024
- MEA – Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
Drivers, Challenges, and Trends
- Market drivers
- Volume driver – Demand led growth
- Volume driver – Supply led growth
- Volume driver – External factors
- Volume driver – Demand shift in adjacent markets
- Price driver – Inflation
- Price driver – Shift from lower to higher-priced units
- Market challenges
- Market trends
- Landscape disruption
- Vendor Analysis
- Market positioning of vendors
- 8*8 Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Comcast Corp.
- Microsoft Corp.
- Netflix Inc.
- Sirius XM Holdings Inc.
- Spotify Technology SA
- The Walt Disney Co.
- Scope of the report
- Currency conversion rates for US$
- Research methodology
List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.