CreatorIQ
today announced the company has raised $12 million to accelerate growth
for its Enterprise Creator Cloud, the software platform that
enables AI-powered creator discovery, streamlines end-to-end workflow,
ensures brand safety, and drives meaningful measurement for the
influencer marketing industry. The Series B round was led by
software-focused growth equity firm TVC Capital, with additional
investments by Affinity Group, a firm founded in partnership with TPG
Growth and Evolution Media, and Unilever Ventures.
“The most impactful brand stories no longer come directly from brands.
They are told in collaboration with passionate advocates who are helping
build culturally relevant companies by delivering these stories to the
world,” said Igor Vaks, Founder & CEO, CreatorIQ. “We see organizations
of all sizes embracing new ways of building relationships with their
customers, and brand advocacy has proven to be a competitive advantage.
Brands are turning to influencer marketing because it drives results,
but only enterprise-grade technologies can help them succeed at scale
alongside older and more mature marketing channels.”
CreatorIQ’s software platform is built specifically for the enterprise,
with proprietary data products for fraud detection, global creator
payment and paid media solutions, and security standards to meet the
needs of Fortune 500 companies and their agencies. CreatorIQ tracks 99%
of all creators globally, with clients using the platform to run tens of
thousands of campaigns for over 2,000 brands, while leveraging unique
measurement insights that drive real business outcomes.
“The entire digital advertising ecosystem understands the important role
creators are playing in advertising and brand building; the industry
needs forward-thinking companies to address issues like data
transparency and fraud,” said Vasiliki Petrou, Executive Vice President
and Group CEO at Unilever Prestige. “CreatorIQ is proactively developing
solutions that empower Unilever to continue to set global measurement
standards for the influencer marketing industry. Their platform enhances
the quality and integrity of our brands’ campaigns by safeguarding
against follower fraud and brand safety issues.”
CreatorIQ is advancing data-driven insights by developing a proprietary
algorithm to uncover the authenticity of a creator’s audience and
address the follower
fraud epidemic, which is a growing problem for the entire
influencer marketing industry. And with creators often claiming
unfathomable followings, CreatorIQ developed a deduplication methodology
for finding true reach. [For
more information on case studies]
About CreatorIQ
CreatorIQ is the global system of record for managing and optimizing
creator-driven campaigns at scale. Powerful enough for the world’s
biggest enterprises and nimble enough for its most innovative,
CreatorIQ’s Enterprise Creator Cloud enables intelligent creator
discovery, streamlines end-to-end workflow, ensures brand safety, and
drives meaningful measurement. Airbnb, CVS, Dell, Disney, Mattel, Ralph
Lauren, Salesforce, and Unilever utilize its platform to drive real
business results across their storytelling ecosystems. CreatorIQ is
headquartered in Los Angeles with offices in New York, Chicago, and
London. For more information, visit https://creatoriq.com/.
About TVC Capital
TVC Capital is a San Diego-based growth equity firm with $400 million
under management. TVC is focused on investments in and acquisitions of
mission-critical software firms. TVC targets a wide spectrum of software
sectors and industry verticals that are poised for growth and
consolidation. The TVC team is led by operating executives with more
than 80 years of experience growing technology companies into market
leaders. Current and past investments include Perspectium, Celigo,
BitTitan, Limeade, LiquidPlanner, Mercent Digital Map Products,
SmartAction, Accordent Technologies, Docupace, MediaPlatform, Levels
Beyond (Reach Engine), Del Mar DataTrac, Centage and ReverseVision. For
more information, visit http://www.tvccapital.com.
About Unilever Ventures
Unilever Ventures is the venture capital and private equity arm of
Unilever. They invest in early stage, promising companies, accelerating
growth by providing access to Unilever’s global ecosystem, assets and
expertise. The fund looks to invest in tomorrow’s world-beaters in
Digital Transformation, Personal Care, and eCommerce. For further
information, please visit: www.unileverventures.com.
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