Cubic Corporation (NYSE:CUB) today announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical assets such as gates and ticket vending machines, giving them access to targeted, captive audiences based on a transit agency’s rich traveler demographic data.
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Cubic Interactive as seen on mobile. (Photo: Business Wire)
“We are very excited to partner with an innovative company such as Paragon Vitamins to extend its reach to targeted audiences,” said Laurent Eskenazi, interim president of Cubic Transportation Systems. “We are pleased to be able to provide Paragon the opportunity to take advantage of mobile platforms, a fast-growing segment in the digital age of advertising.”
Paragon will place digital advertisements through Cubic Interactive to reach travelers of public transit. Travelers can engage with each brand’s advertising content and earn loyalty points that can then be turned into transit value and used to pay for transit or redeemed for various in-app offers.
“Paragon Vitamins is excited to partner with Cubic Interactive to reach transit agencies’ audiences with a tailored health solution, merging 15+ years of proven results with cutting-edge technology to design vitamin plans for consumers’ individual needs,” said Jeff Smith, co-founder and co-chief executive officer of Paragon Vitamins. This new approach to wellness is primed to shake up the customized vitamin category – going far beyond the other subscription services on the market today and we feel that Cubic Interactive brings an exciting platform to scale with.”
By offering personalized ads within a transit agency’s mobile traveler app or through out-of-home ads, Cubic Interactive gives brands the opportunity to engage with audiences through channels that go beyond traditional mass retailer or national advertising – driving commerce, loyalty and brand awareness on the go.
About Cubic Corporation
Cubic is a technology-driven, market-leading provider of integrated solutions that increase situational understanding for transportation, defense C4ISR and training customers worldwide to decrease urban congestion and improve the militaries’ effectiveness and operational readiness. Our teams innovate to make a positive difference in people’s lives. We simplify their daily journeys. We promote mission success and safety for those who serve their nation. For more information about Cubic, please visit www.cubic.com or on Twitter @CubicCorp.