Press release

Custora Named One Of The Leading Break-Out Tech Start-Ups Innovating the Fashion and Retail Industry from The Lead

Sponsored by Businesswire

a customer intelligence platform that helps retailers drive
incremental revenue by making use of their customer data, today was
named one of ‘The Leading 100’ from The Lead, an event and research
company that bridges the fashion and retail industry with Silicon
Valley. The highly anticipated annual research list recognizes the
break-out technology start-ups driving innovation in the fashion and
retail industry. Companies from across the industry value chain —
including marketing, e-commerce, in-store technology, payments, supply
chain, manufacturing, design and sustainability — were nominated and

“Custora is honored to be among the innovative companies in the Leading
100. Consumers are changing fast, and keeping up is tough. Today, being
in retail means anticipating your customers’ future needs. To do so,
brands need to make use of their customer data to grow those
relationships. The leading retail brands are building the capabilities
to better understand their customers and use those insights in new and
inspiring ways. We call this ‘Customer-Obsessed Commerce,’ and Custora
was built to help companies make this transformation. Custora’s
solutions help over 100 customer-obsessed retailers attract high-value
customers, convert one time buyers, prevent churn, and reduce reliance
on promotions,” said Corey Pierson, Co Founder and CEO of Custora.

The Leading 100 companies are representative of game-changing approaches
and technologies that are likely to disrupt existing markets and
entrenched players. Custora’s work in the retail industry has made them
the perfect fit for this award. They represent the next generation
fashion, retail and commerce technology ecosystem, while at the same
time, creating high-growth businesses that offer outsized opportunity
upside for investors. It is The Lead’s belief that this group
collectively signals the future of the industry.

“When looking at these companies, we paid special attention to their
business models, market opportunity and funding. It’s a crowded field.
That said, it was important for us to select companies that are on a
strong path of commercialization and are approaching exit velocity, so
that we can be confident that they will not only be here in a couple of
years, but have the longevity to have an outsized impact on the
industry,” said Awais Khan, Head of Research at The Lead.

All companies were vetted and selected using a rigorous methodology.
After reviewing the nominations, The Lead’s Head of Research, Awais
Khan, led in-depth analysis into each company. The process included a
detailed look at each company’s business with a focus on innovation,
market opportunity, media buzz, team, commercialization, competition &
investor value creation.


Custora, the leading cloud-based retail customer intelligence platform,
helps retailers drive incremental revenue by making better use of their
customer data. Companies use Custora to acquire higher value customers,
increase purchase frequency, and improve team efficiency. Custora serves
more than 100 customer obsessed brands around the world including
Nordstrom, Ann Inc., Tiffany & Co., Crocs, and Teleflora For information
about Custora visit


The Lead bridges the fashion and retail industry with the global Silicon
Valley, empowering the fashion business’ transition to digital
centricity. In partnership with industry leaders, The Lead conducts
research, produces a quarterly publication and holds a series of events
centered on emerging technology, and its adoption, across the
fashion-retail-commerce value chain.