Today, Cvent announced that interactive floor plans for thousands of venues can now be showcased within the Cvent Supplier Network. This enhancement offers significant value to event professionals evaluating venue options and to hoteliers seeking to showcase their properties’ floor plans when competing for group business.
Hotels and venues featured on the Cvent Supplier Network now have the ability to feature an interactive floor plan for any space at their property. By incorporating Social Tables interactive function space content into their venue profile, hoteliers can help planners better visualize the event space and select the right venue. This improves the planner’s venue selection experience and also offers venues added confidence that their facilities will meet the planner’s requirements.
“Interactive floor plans on the Cvent Supplier Network is a huge win for planners everywhere,” said Melinda Burdette, CMP, CMM, director of events at Meeting Professionals International (MPI). “The first question planners ask themselves is ‘Will my event work in this space?’ Social Tables floor plans completely answers that question. Venues that leverage this great interactive content to show off their event space are going to win more business.”
Cvent also now offers customizable, interactive photo-realistic 3D renderings of event space. Accor is the first brand to standardize photo-realistic 3D diagramming across all their properties in North America.
“3D is a game-changer for us because it means we can provide our planning partners all the insight they need into our unique venues’ capabilities and layout,” said Marc Cassier, vice president, conference services & catering sales, Accor North & Central America. “We’re able to visually showcase exactly how we can accommodate their needs and bring their event experiences to life. By providing them with this comprehensive insight, we’re able to build stronger partnerships with our planners. Based on direct feedback we’ve received from prospective clients on this unique offering, we’re converting more business because it puts us ahead of our competition and shows we understand the planners’ vision and can address their needs.”
“77 percent* of event planners begin researching for a venue online before ever contacting a venue’s sales team,” said Dan Berger, general manager and vice president of Cvent’s Social Tables. “In order to attract more group business, it’s crucial that hotels and venues offer an online experience that caters to event planners’ needs. By offering interactive floor plans within the Cvent Supplier Network and showcasing layouts in 3D, it’s easier than ever for venues to stand out during the very difficult part of the group business sales cycle, all while improving the planning experience. We’re thrilled to release these solutions that will make planning face-to-face events even more collaborative and successful.”
*DMAI, 2014
About Cvent
Cvent is a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
About Accor
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across more than 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs. Accor is deeply committed to sustainable value creation and plays an active role in giving back to the planet and community. Planet 21 – Acting Here endeavors to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.
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