Press release

Cvent Introduces Universal Appointments Enabling Organizations to Prove and Improve Trade Show Impact and ROI

Sponsored by Businesswire

a market-leading meetings, events, and hospitality technology provider,
has introduced Universal
a new trade show-focused appointments solution. Cvent
users will now be able to better manage customer and prospect
appointments to increase engagement and ROI at the events they attend.

With digital efforts making up the majority of an organization’s
multichannel budgets, trade show investments come under greater
executive scrutiny, making visibility into the overall value of an
events programs that much more important. By tracking what net new
pipeline was built or influenced through appointments made onsite, trade
show managers and marketers can report back to key stakeholders on the
sales opportunities created, and as a result, better quantify event ROI.

“For trade show managers who are responsible for all aspects of the
event process, their primary tools are still spreadsheets or individual
trade show meeting portals,” said Patrick Smith, Chief Marketing Officer
at Cvent. “When using these disparate tools, information gathered onsite
is either lost or lives in silos within an organization, which does
little to help drive sales and also impedes sales teams from following
up with trade show leads quickly and efficiently.”

gives trade show managers the ability to pre-book sales
and executive meetings, prepare stakeholders for crucial one-on-one
conversations, and deliver deeper insights into how many meetings were
held onsite. Universal Appointments is a key offering in Cvent’s trade
show solutions portfolio and offers trade show managers the tools they
need to reduce no-shows and maximize time with customers and prospects.

Universal Appointments addresses the key pain points of trade show
managers by allowing users to:

  • Pre-book meetings with customers and prospects
  • Effectively manage schedules for sales staff and executives onsite at
    trade show booths
  • Better prepare sales staff and executives for critical prospect
    conversations by providing important pre-booking details to all
  • Reduce the number of customer and prospect no-shows, maximizing time
    allocated to face-to-face interactions with customers and prospects
  • Report on net new or influenced pipeline resulting from trade show

Universal Appointments is currently available to all Cvent customers.

About Cvent

Cvent is a leading meetings, events, and hospitality software company
with more than 4,000 employees, 25,000 customers, and 300,000 users
worldwide. The Cvent Event Cloud offers software solutions to event
planners and marketers for online event registration, venue selection,
event management and marketing, onsite solutions, and attendee
engagement. Cvent’s suite of products automate and simplify the planning
process to maximize the impact of events. The Cvent Hospitality Cloud
partners with hotels and venues to help them drive group and corporate
travel business. Hotels use the Cvent Hospitality Cloud’s digital
marketing tools and software solutions to win business through Cvent’s
sourcing platforms and to service their customers directly, efficiently
and profitably – helping them grow and own their business. For more
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