A sell-out crowd of over 300 leaders in the global Cybersecurity marketing community gathered to recognize and honor their best before the opening of the 2020 RSA Conference in San Francisco. Taking home the honors as 2020 Cybersecurity Marketers of the Year were Megan Berry, Senior Director of Demand Generation at Axonius, Carolyn Crandall, CMO at Attivo Networks, Johanna Flower, CMO at CrowdStrike, Armen Najarian, CMO at Agari, and Leigh Moore, VP of Marketing at Snyk.
The event, hosted by The Cybersecurity Go To Market Dojo, the industry’s premier community for cybersecurity marketing and communications professionals, took place the evening before the opening of the industry’s largest gathering, the RSA Conference.
“One of the pillars of any community is to recognize excellence,” said Dojo Founder Ken Rutsky, “The Dojo and our event sponsors, Cyentia Institute and Security Marcom, as well as 10Fold Communications, Code Red Security PR Network, DWCC, Eskenzi PR, Lean Data Inc., and Security Boulevard, all feel privileged to have honored the entire cybersecurity marketing community, not just the winners, with this event.”
“Our judges, Chenxi Wang, Richard Stiennon, Alan Shimel and last year’s winner Varun Kohli represent some of the leading thinkers in the industry,” Rutsky continued. “I think I can speak for all of them to say they were overwhelmed by the accomplishments of all 37 of our nominees and how truly difficult choosing finalists and winners was.”
About the Winners
Breakout Company of the Year
Winner – Snyk, Leigh Moore, VP of Marketing
Snyk has taken the market by storm, becoming the leader in enabling businesses to easily build security into their continuous development process. Under Leigh’s leadership, Snyk has created innovative and highly scalable go to market programs and momentum by connecting to the burgeoning DevOps and DevSecOps communities and market trends.
Marketing Campaign of the Year
Winner – Deceptively Simple Threat Detection, Attivo Networks, Carolyn Crandall, CMO
Attivo’s campaign has been one of the most creative and successful that the industry has seen in a long time. Crandall and her team have used wolf in sheep’s clothing imagery to make its point in a unique way that aligned with the company goals using headlines like “Deceptively Simple Detection” and “It is better to prey upon than become the prey.”
Cybersecurity Marketer of the Year – Private Company
Winner – Armen Najarian, CMO, Agari
Since joining Agari in April 2018, Armen has envisioned and launched a new industry category called Secure Email Cloud, the next-generation technology architecture for advanced email security, establishing Agari as an innovator and category leader. Prior to joining Agari, Armen transformed the ThreatMetrix brand globally, which positioned the company for an $850M acquisition by FTSE 100 company, RELX.
Cybersecurity Marketer of the Year – Public Company
Winner – Johanna Flower, CMO, CrowdStrike
Johanna has successfully led the CrowdStrike go-to-market efforts for over five years and is responsible for all aspects of marketing – including brand direction, corporate communications, go-to-market, demand generation, and field sales support. 2019 marked a banner year for the CrowdStrike brand, including a highly successful IPO, and category leadership recognition and results. Prior to CrowdStrike, Johanna led marketing at Websense as it grew from $30M to over $360M in revenues prior to becoming ForcePoint.
Rising Star Cybersecurity Marketer of the Year
Winner – Megan Berry, Senior Director of Demand Generation, Axonius
Megan has risen to become a key contributor in Axonius’s breakout as one of the fastest growing and most recognized start-ups in the market. Megan is a tireless leader whose small team has launched many campaigns and programs, fueling the company’s growth. Prior to Axonius, Megan ran North America Field Marketing for CyberReason.
About The Cybersecurity Go To Market Dojo
The Cybersecurity Go To Market Dojo is the industry’s premier community for Cybersecurity marketing and communications professionals. The Dojo allows practitioners to Connect, Network and Share™ best practices, tips and experience. Through a combination of events, online community and networking, the Dojo’s mission is to advance and recognize the art and science of Cybersecurity marketing. More information and online membership can be found at https://www.gotomarketdojo.com/. You can follow the Dojo on Twitter at @gotomarketdojo.
2020 Cybersecurity Marketer of the Year Winners and Finalists
Breakout Company of the Year
Winner – Snyk, Leigh Moore, VP of Marketing
Finalists –Snyk; Axonius – Nathan Burke, CMO; Blue Hexagon- Danelle Au, CMO
Marketing Campaign of the Year
Winner – Deceptively Simple Threat Detection, Attivo Networks, Carolyn Crandall, CMO
Finalists – Crandall; VPN Vulnerabilities Crisis to Thought Leadership – Pulse Secure, Scott Gordon, CMO; Prioritization to Prediction – Kenna Security, Caroline Japic, CMO
Cybersecurity Marketer of the Year – Public Company
Winner – Johanna Flower, CrowdStrike
Finalists – Flower; Micheline Nijmeh – Zscaler; Leah MacMillan – Trend Micro
Cybersecurity Marketer of the Year – Private Company
Winner – Armen Najarian, Agari
Finalists – Najarian; Marc Solomon – ThreatQuotient; Steve Kahan – Thycotic
Rising Star Cybersecurity Marketer of the Year
Winner – Megan Berry, Axonius
Finalists – Berry; Liarna La Porta –Wandera; Katy Yuan – Symantec
A list of the nominees, finalists and winners booths at the RSA Conference can be found here – https://docs.google.com/document/d/12JD3lmxajglFZedGVJjvsXNV0ZGXlN0tWdUTv4dKwJY/edit
#CMOTY20
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