Datacolor®, a global leader in color management technology,
announced today a collaboration with Adobe to launch a set of innovative
tools to help streamline the process of digitally designing prints for
fabrics. The collaboration pairs Datacolor’s professional color lookup
tool, ColorReaderPRO, with Adobe’s newest plugin for Adobe Photoshop:
Adobe Textile Designer. The integration of ColorReaderPRO with Adobe
Textile Designer software allows designers to measure color inspiration
in the real world and transfer the data to Photoshop automatically via
Bluetooth connection. The Adobe Textile Designer solution and
ColorReaderPRO will debut at ITMA in Barcelona from June 20-26.
“Adobe Textile Designer was conceived to help streamline the print
design process,” said Mike Scrutton, director of print technology and
strategy for Adobe’s Print & Publishing Business Unit. “We are excited
to incorporate the ColorReaderPRO into the solution to simplify the
process of capturing inspiration color for designers.”
Many designers use Photoshop when starting fabric designs, but with the
introduction of Adobe Textile Designer, users can now build and preview
repeating patterns, define separations, work with colorways and keep
every element editable in Photoshop until a design is print ready. With
this Adobe plugin, designers can use Datacolor ColorReaderPRO to measure
any source of color inspiration and translate the color data directly to
Photoshop.
“Adobe Photoshop has always been an indispensable tool for designers and
brands, and the pairing of our ColorReaderPRO with Adobe Textile
Designer opens the door for users to be more creative than ever before,”
said Diane Geisler, Vice President of Marketing for Datacolor. “We are
thrilled to collaborate with Adobe to help artists and designers
streamline the process of designing prints for fabrics, while cutting
costs, saving time and increasing overall efficiencies.”
The ColorReaderPRO works seamlessly with third-party color standard
libraries, including Color Solutions International’s (CSI) ColorWall™,
and brands’ color libraries. This integration offers tremendous time and
cost savings in the textile design process by eliminating the need to
manually search and match textile color samples with swatches or color
codes.
“Finding the correct color can be an inefficient activity in the print
design process that can lengthen the production cycle,” said Tim
Williams, Marketing Manager, CSI. “Adobe Textile Designer paired with
the ColorReaderPRO offers users an efficient means to create colorways,
whether using CSI’s 3,700+ ColorWallTM or selecting from
existing Custom colors in their own library.”
To learn more, visit ITMA Datacolor booth (UnderLink – C202) and Adobe
booth (Hall 3 – A123a) at Fira de Barcelona, attend the Adobe Press
conference on June 21 at 11 a.m. (CC1 area – Room 1.3), or visit http://www.colorreader.datacolor.com/textile
About Datacolor
Datacolor, a global leader in color management solutions, provides
software, instruments and services to assure accurate color of
materials, products, and images. The world’s leading brands,
manufacturers and creative professionals have used Datacolor’s
innovative solutions to consistently achieve the right color for more
than 45 years.
The company provides sales, service, and support to over 100 countries
throughout Europe, the Americas, and Asia. Industries served include
textile and apparel, paint and coatings, automotive and plastics as well
as photography, design and videography. For more information, visit: Datacolor.com.
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