Press release

DaySmart Software Hosts Second Annual Women in Tech Conference

Sponsored by Businesswire

DaySmart Software, the leading provider of business management software
supporting small business growth, is hosting its second annual Women
in Tech Conference
on June 4 in Ann Arbor, Michigan. The sold-out
conference is being co-sponsored by Ann Arbor SPARK and FordLabs, and
will take place in concert with the 2019 a2Tech360
– an annual week-long event series focused on promoting the Ann Arbor
innovation ecosystem.

This year’s Women in Tech conference will feature three prominent female
business leaders who will share their experiences navigating the
technology industry and strategies for propelling their careers forward:

  • Judy
    – Ford Motor Company’s manager of cyber security,
    governance, risk and compliance, security and controls compliance;
    named “Women of the Year” by the Michigan Council of Women in
    Technology in 2018 and one of the “50 Names to Know in Information
    Technology” by Crain’s Detroit in 2016
  • Tonya
    – an adjunct faculty member at the University of Michigan
    School of Information, DaySmart product manager and director of user
    experience with 24 years in sales and technology
  • Lisa
    – co-CEO and co-founder of Workit Health, a telehealth
    addiction care company; recognized as the TechWeek Detroit Technology
    Women of the Year in 2017

As an a2Tech360 sponsor, DaySmart will participate in several events
throughout the week, including Tech
on June 7 from 10:00 – 11:30 a.m. ET. Brock Wackerle,
DaySmart’s corporate brand manager and SEO strategist, will host a talk
titled, “An SEO Strategist’s Climb to Page Zero,” where he’ll explain
how he helped increase organic traffic to DaySmart’s product pages by
more than 150 percent in less than six months. Additionally, members of
DaySmart’s development department will serve as mentors for hackathon
teams participating in the inaugural HackA2
on June 8-9. As part of the hackathon, teams will be tasked
with solving a problem the local Ann Arbor community is facing.

“The Ann Arbor tech community is thriving and we’re proud to be taking
part in an event that celebrates the companies that are actively
contributing to that growth,” said Jeff Dickerson, CEO of DaySmart. “Our
team’s participation in the a2Tech360 event is a testament to DaySmart’s
commitment to supporting small businesses and tech entrepreneurs, and
we’re thrilled be able to host another conference dedicated specifically
to supporting women in our tech ecosystem.”

The Women in Tech Conference will be hosted at FordLabs in downtown Ann
Arbor. Doors will open at 5:30 p.m. ET. There will be appetizers and
drinks available, and the sessions will take place from 6:00 – 7:45 p.m.
ET, followed by a meet and greet with the speakers and event organizers.
Those interested in being put on the waitlist for tickets should email

About DaySmart Software

Makers of the popular and award-winning Salon
, Orchid,
and Inkbook
software, DaySmart is the leading provider of business management tools
designed to make it easier for entrepreneurs to run and grow their
businesses. DaySmart desktop and cloud apps are purpose-built for the
salon, spa, pet and tattoo industries, and backed by a US-based support
team that is dedicated to client success.

Based in Ann Arbor, Michigan, DaySmart has been a small business
champion since 1999. The company has been recognized on the Inc. 5000
list for eight consecutive years.