Press release

DEFINITION 6 and The Savannah College of Art & Design Create a First-Class Virtual Graduation

Sponsored by Businesswire

The Savannah College of Art & Design (SCAD) was not about to let the Class of 2020 graduate without a celebration they would never forget. Social distancing may have kept the class apart but they were determined to create a commencement event that would bring them all together.

SCAD enlisted the services of the digital marketing agency DEFINITION 6 to help realize their vision. DEFINITION 6 collaborated with the institution to rethink, reimagine and reinvent the traditional graduation ceremony. The goal was to create an event that was innovative and personal while highlighting their tremendous sense of community.

The DEFINITION 6 team delivered a custom-built, cutting-edge platform that gave every graduate, over 3,000 strong, a personalized experience. This one-of-a-kind offering gave students their very own, customizable yearbook page. Not only could they add content, but their friends and family could also gain access and upload even more personal touches. Each student also received their own video based on the yearbook pages that could be downloaded and shared.

And, when the main event arrived there was no shortage of special moments for every single senior. They were able to invite their family and friends to watch the ceremony on their very own commencement page. This fun-filled page included a live commenting feature and a “roll call” moment complete with confetti allowing them to celebrate their loved one’s milestone moment in real time.

76,000 assets were uploaded, 7,000 minutes were spent rendering video, more than 11,000 guests contributed to the content pages for each and every senior all adding up to…1 extraordinary, unforgettable, virtual event.

DEFINITION 6 is proud to partner with SCAD and wishes the Class of 2020 the best of everything in the future. Go Bees!

DEFINITION 6 is a digital customer experience agency that leverages Technology, Analytics, and Content to create innovative solutions that drive results for brands. Together with their clients, they build stories that shatter expectations, advocate authenticity and celebrate brands. For more information, visit

The Savannah College of Art and Design (SCAD) is a private, nonprofit, accredited university offering more than 100 academic degree programs in more than 40 majors across its locations in the U.S., Europe, and online via SCAD eLearning. SCAD enrolls more than 15,000 undergraduate and graduate students from more than 115 countries. The innovative SCAD curriculum is enhanced by advanced, professional-level technology, equipment, and learning resources, as well as opportunities for internships, professional certifications and collaborative projects with corporate partners.

In 2019, the prestigious Red Dot Design Rankings placed SCAD as the No. 1 university in the U.S. and in the top two universities in the Americas and Europe for the third consecutive year. Also in 2019, The Rookies ranked SCAD as the Best 3D Motion Graphics School for the fourth consecutive year. Career preparation is woven into every fiber of the university, resulting in a superior alumni employment rate. According to a recent study, 99% of SCAD graduates were employed, pursuing further education, or both within 10 months of graduation.