De’Longhi, a global leader in the specialty coffee and espresso category known for superior Italian design and breakthrough technology, today launched its first international campaign with a cinematic film directed by Damien Chazelle and featuring Brad Pitt.
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De’Longhi’s first international campaign features Oscar-winning talent Brad Pitt as the brand’s new global ambassador (Photo: Business Wire)
“De’Longhi has seen extraordinary growth in recent years and the production of home coffee machines has assumed a central role in this growth,” said Massimo Garavaglia, De’Longhi Group CEO. “We believe that Brad Pitt is the perfect ambassador to tell the world about De’Longhi – he is the quintessential embodiment of the De’Longhi spirit: bold and international but at the same time, sophisticated and elegant.”
In the campaign ad, viewers are treated to a glimpse of the classic ‘day- in-the-life of Brad Pitt’. From purchasing coffee beans in the morning to riding around Los Angeles on his motorcycle and stopping to get gas, the scenes in the film with Brad Pitt represent a moment we all look forward to: getting home and finally relaxing with a delicious coffee or cappuccino – a perfetto moment.
“The campaign highlights the elegance and design aesthetics and ease of use with De’Longhi’s new fully automatic, bean-to-cup espresso machine, the Dinamica Plus, that delivers on the brand’s promise of Espresso Made Right™,” said Mike Prager, De’Longhi Group North America’s President and CEO.
De’Longhi enlisted acclaimed photographer Lachlan Bailey to capture images for the campaign, and alongside the actor and the director, the film boasts the talents of two other Oscar winners, cinematographer Linus Sandgren and composer Justin Hurwitz, both part of the La La Land ‘dream team’.
“When I saw what Damien did with the film grain and Brad looking about as cool as I’ve ever seen him, I was excited to come up with a tune and a vibe to match,” said Justin Hurwitz, who created an original soundtrack for the commercial.
The film is memorable for its cinematic quality and scope, coupled with a real sense of ‘authenticity’ – an essential element of the De’Longhi message, as a family company whose success and evolution are based on solid entrepreneurial values.
Choosing Brad Pitt for this international campaign means more than working with a globally recognized icon – Pitt is an acclaimed actor and producer, an engaged advocate on environmental issues, a collector of art and one who is passionate about architecture and design.
Above all, Brad Pitt maintains his mystique, despite global fame. A spirit of understatement that mirrors the De’Longhi brand itself – a company tied to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes while being accessible to the whole world. Both are iconic and authentic at the same time. Just like a Hollywood star making himself a simple, perfect cup of coffee.
“Considering this significant moment in time for the brand, we’ll leverage the global campaign with Brad Pitt to support the Espresso Made Right™ platform in North America,” said Maria Colon, Vice President of Marketing & Consumer Experience for De’Longhi, North America. “To continue the brand’s momentum, we’ll support our local markets through a cross-channel marketing plan this fall, including broadcast, connected TV, out of home spectacular placements, PR and content integrations that will amplify across social and digital platforms.”
The global creative campaign was led by MC Saatchi Milan, with local market support through De’Longhi’s agencies in North America – PR activation by Current Global, media planning by Wavemaker and creative adaptation by The Woo.
To learn more about De’Longhi’s global campaign and premium coffee and espresso machines, visit www.delonghi.com.
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under four internationally renowned brands; De’Longhi, Kenwood, Braun and Capital Brands. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design.
The De’Longhi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De’Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www.delonghi.com.