DemandJump, the leading marketing insights and attribution platform, announced today the launch of Insights for Content, automating content strategy and research for content marketing. Where traditional content tools simply provide data, Insights for Content recommends specific content to write, providing rich content templates for each recommendation. By simply inputting a topic, the product allows marketers to create more valuable content, while automating hours of keyword and SEO research.
Content marketing has emerged as the most critical element for reaching and engaging your target audience online, with millions of blog articles produced daily across nearly 2 billion websites. Now, marketers have an AI-powered solution to inform their content strategy, fuel customer engagement and improve lead quality.
Companies and agencies of all sizes are using Insights for Content:
“Cummins is very focused on digital transformation and, by leveraging DemandJump’s consumer behavior mapping, we have enhanced our capabilities to understand and engage our customers,” said Nick Wojdyla, Director of Digital Marketing and Communications, for Fortune 150 global power leader Cummins Inc. “We’ve significantly grown our customer traffic and engagement from organic search each year since implementing DemandJump to guide our online content strategy.”
Ryan Brock, CEO of leading content agency Metonymy Media, said, “Our team of creative writers is now able to save 50% of our content-strategy research time leveraging DemandJump’s content outline templates and consumer-behavior mapping. More than that, though, we know the time we spend researching our audiences with DemandJump is time better spent. We’re more confident than ever that we’re truly connecting with our audiences and delivering content they want—and that means great things for us and our clients.”
CarSnoop, a startup enabling stress free car buying, Founder, Cole Keesling said, “As a startup, it was critical for us to be found by our target market immediately. In just a few short weeks, we started ranking on the first page of search results and, in many instances, #1 for critical topics. We haven’t even started paid media efforts and are already converting traffic into revenue, free of ad spend.”
“It is exciting to solve a massive pain point that applies to content writers and companies of all sizes, including enterprise. People have realized they can no longer brute force their way with paid efforts to be matched with their target market,” said Christopher Day, CEO of DemandJump. “The internet is matchmaking at its core. Whomever is best aligned, with the questions being asked and searches being conducted, will win when websites, blogs and products are served to any target market.”
Day further commented, “Even in B2B, the majority of buyers are turning to digital interactions versus traditional interactions in research, evaluation and decision stages. The companies that focus on content creation along the customer journey will be the winners. Content writing has become the tip of the success spear.”
DemandJump’s automated dynamic content outlines are typically created in less than 15 minutes from when the user enters in their desired topic, product or title. It not only saves up to 75% of the writer’s, and blogger’s, time, the results are an order of magnitude better, with some seeing organic traffic increase by 10x – resulting in tripling qualified sales leads. Companies are also seeing significant reduction in cost of paid media efforts due to better aligning with their target market. The use cases include website copy, website pillar pages, desired article titles, blogs, product naming, product descriptions and more.
About DemandJump Inc.
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target market is thinking, what their competitors are doing, and what they should do next to achieve better outcomes. Our customers are empowered by knowing what content to write, what keywords to include, which websites to target, what videos to produce, and much more. DemandJump assembles the world’s data, creates networks of your target market touchpoints around any topic or keyword, and informs what actions to take next. Companies can now close the loop between sales and marketing, with advanced cross channel attribution, by seeing what actions drive pipeline and revenue – or not.