dotdigital, the leading marketing automation and customer engagement platform, has today announced it has been re-signed as a Shopify Plus Tech Partner.
The Plus Partner accreditation is a highly curated program from the global enterprise ecommerce platform, Shopify, which recognizes strategically selected, best-in-class partners, whose solutions can transform and scale merchants’ digital capabilities for fast-track growth. The program celebrates tech solutions that accelerate ecommerce capabilities, without adding complexity to the process for the vendor or the merchant, delivering elegant and simple ways to fast forward ROI.
dotdigital has partnered with Shopify for 5 years, having first formed their strategic alliance in 2016 based on their combined ability to solve complex problems for brands, and empower them to scale their business through marketing that delivers. With a track-record of delivering proven ROI to retailers and brands, when the Plus Partner program was launched by Shopify in 2020, dotdigital was accredited as a Plus App Certification partner, exceeding the stringent quality criteria around privacy, security and performance to be awarded this status, which has since been renewed in 2021.
The dotdigital and Shopify Plus partnership continues to grow – in the last year alone, it has seen over 250% growth in the number of Shopify Plus connected clients. Working with brands from around the globe, including NEST New York, SE Marshal & Co and Bellabox, their partnership scales merchants’ businesses through best-in-class marketing automation that’s optimized for growth, globally. dotdigital’s Engagement Cloud platform is now available in over 15 languages, while its global team provides native non-English speaking support to empower international campaigns.
Ecommerce accelerated at unprecedented speed in 2020 during the pandemic; U.S. digital revenues grew 44% year-on-year last year, with $861.12 billion spend online. dotdigital and Shopify’s combined solution recognizes that this opportunity comes with the need for a more sophisticated tech stack that can scale with retailers as they grow. Their combined solution, and ethos to deliver intelligent solutions without complexity, allows retailers and brands to build on the demand for digital shopping journeys through optimized marketing and intelligent automation that seamlessly drives customer experience and creates enhanced shopping journeys.
dotdigital’s Commerce Intelligence solution works with Shopify data to serve up shopper insights from an integrated dashboard, enabling retailers to unlock more meaningful ways of targeting and engaging customers. Retailers also take advantage of Transactional Email Manager capabilities to build in sophisticated automations with personalized content, such as welcome emails, order confirmations, abandoned cart reminders and shipping notifications – all keeping customers engaged and connected at each stage of the buying journey.
dotdigital is also well positioned to serve Shopify Plus customers with the most complete marketing automation connector in Shopify Flow. With the dotdigital connector, merchants can use automated logic to bring their tech stacks closer together, and create workflows with store-side interactions as the trigger.
Matt O’Leary, Senior Partnerships Manager, Ecosystem at Shopify Plus, commented: “We are excited to be celebrating the one-year anniversary of the Shopify Plus Certified App Program. dotdigital has demonstrated a high level of product quality, service, performance, privacy and support in Marketing Automation and plays a critical role in the growth and success of Shopify Plus merchants globally. We’re looking forward to another big year ahead.”
Steve Shaw, Chief Technology Officer at dotdigital, commented: “Being re-accredited into the Shopify Plus program continues to demonstrate that our partnership goes from strength to strength. Our cultures and ethos are aligned, dotdigital and Shopify provide the best-in-class integrated experience for customers of top international online merchants.”
“Together, our merchants thrive and grow, we provide them with sophisticated easy to use marketing tools, access to experts & unparalleled support. Merchants can trust that their apps play well together, their data is in safe hands and they are engaging customers in a sustainable way,” he added.