Press release

Earnnest Appoints Russell Smith as General Manager of Earnnest Enterprise

Sponsored by Businesswire

Earnnest, the largest digital earnest money service in the U.S., today announced the launch of its new Earnnest Enterprise division and the appointment of Russell Smith to the position of General Manager, Earnnest Enterprise.

Earnnest has quickly built a name helping homebuyers send digital earnest money deposits directly to any U.S. financial institution through a secure, proprietary payment tool, mitigating the risk of wire fraud, completely eliminating paper checks and removing the need for any in-person interaction. Earnnest’s new Enterprise Division brings the same security, efficiency and ease-of-use to all the payment types that occur during the real estate transaction, and will fully and seamlessly integrate into the workflows of real estate’s largest companies and segments.

“Russell is a seasoned real estate technology leader and the ideal industry innovator to launch our new Earnnest Enterprise division,” said Earnnest CEO Rick Altizer. “His experience growing a strong national presence for real estate tech companies will be instrumental as we deliver our Earnnest Enterprise solutions to brokerages and brands across the nation.”

Prior to joining Earnnest, Smith was Director of Real Estate Strategy at HouseCanary, where he led nationwide brokerage expansion, operations, MLS data strategy and industry relations. In this role, he was instrumental in building HouseCanary’s 50-state brokerage entity and was named a 2020 HousingWire Rising Star.

“Leading Earnnest Enterprise is an unprecedented opportunity to universally digitize all payments for residential real estate,” said Smith. “With direct access in popular platforms like dotloop and Lone Wolf Transactions, Earnnest has already become the industry standard for earnest money deposits; now, our platform is poised to be the safest, most streamlined and most secure way to complete every real estate payment type.”

“We’ve listened to our loyal customer base and heard the collective voice of the industry,” said Altizer. “Our goal is to be the one digital payment solution for the built world, beginning with residential real estate in the United States.”


Greenville, S.C.-based Earnnest is the largest digital earnest money service in the United States, allowing buyers to securely and electronically deposit funds directly to an escrow holder. Earnnest keeps agents, buyers and escrow holders in the loop with automated emails and tracking information. Visit