Press release

EarthTronics Names New Business Development Manager

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EarthTronics, dedicated to developing innovative energy-saving lighting products that provide a positive economic and environmental impact, appointed Leroy Herring, Jr., as its Business Development Manager. He will be responsible for developing energy segment business, working with key independent sales representatives, and lighting and electrical distribution.

Herring has extensive business and sales development experience in the lighting industry. In his previous position as the Midwest Regional Sales Manager for EarthTronics, Herring was responsible for directing commercial sales through manufacturers rep agencies, electrical distribution, lighting showrooms, and national accounts. His new position allows for continuity with his current energy market focus, as well as being instrumental in opening up new areas for EarthTronics’ energy saving LED product line.

In his managerial roles prior to joining EarthTronics, Herring collaborated with agents, distributors, specifiers, contractors and commercial customers and managed tremendous sales growth and market penetration across 13 states. In addition, he coordinated education programs, which enhanced customer satisfaction and increased sales for a multinational lighting company.

Herring has a Bachelor of Science in Business Management from Chicago State University, Chicago, Ill. and an Associate of Arts in Liberal Arts from Wright Junior College, Chicago, Ill. For more information, visit

About EarthTronics

Dedicated to creating a positive impact for the environment, businesses and consumers, EarthTronics, Inc. is an LED energy efficient solutions company based in Muskegon, Michigan. EarthTronics offers high-performance EarthBulb LED light bulbs, T8 and T5 linear LEDs, and LED fixtures that are designed for commercial buildings, hotels, restaurants, retail stores and residential homes. All EarthTronics LED products provide energy savings with a solid return on investment for energy retrofits, renovation projects and new construction. More information can be found at