Press release

Elvie Launches “A Mother and More” Campaign to Challenge the Outdated Depictions of Motherhood

Sponsored by Businesswire

the health and lifestyle brand developing smarter technology for women,
has unveiled “A Mother and More,” a Mother’s Day campaign that
aims to spotlight the dual identity of woman and mother, showcasing some
of the amazing things mothers are doing in their own right.

This press release features multimedia. View the full release here:

Photographs of the featured Mothers by Brock Elbank

Photographs of the featured Mothers by Brock Elbank

A photography-led campaign, A Mother and More features stunning
portraits shot by Brock
, highlighting a diverse group of 12 women and their
identities outside of their role as a mother. The women featured in the
campaign represent a wide range of professions, hobbies and backgrounds
including a engineer taking on a male-dominated industry, a breast
cancer survivor and mentor for the transgender population, a single mom,
a public defender helping the underprivileged navigate the criminal
justice system, an entertainment reporter who has closely reported on
the #MeToo movement, a former-Olympic skier, and more.

“My mother was an inspirational woman, a kind woman, who raised me on
her own in later life so I have so much admiration for the strength of
mothers,” said Brock Elbank. “I was really excited when Elvie approached
me with this project because all my work is about diversity and every
mother has a different and powerful story to tell.”

Brock Elbank is a portrait photographer known for his bold and
distinctive approach. Following early success in fashion photography,
Elbank has since moved from shooting professional models, to exploring
everyday subjects, with a particular focus on the beauty of imperfection
and diversity. He is most well known for his photo series #Project60,
which showcases 60 unique beards and facial hair, in addition to
campaigns such as #Freckles,
and #HowDoYouCMeNow,
which challenge stereotypes around skin “conditions” and celebrate the
beauty and uniqueness of one’s skin.

“Brock’s work is known for sparking meaningful conversations and
challenging stereotypes, which made him the perfect partner to bring
this campaign to life,” said Tania Boler, CEO, Elvie. “We want to change
the idea that once a woman becomes a mother, it is the only thing that
defines her. Being a mom is an important part of many women’s lives, but
it’s not the only aspect, and especially around Mother’s Day, it’s
important that we celebrate women on an individual level — their
successes, their strength, and their passions, in motherhood and beyond.”

Founded in 2013, Elvie’s first product, Elvie
, is an award-winning app-connected Kegel trainer that helps
women strengthen the pelvic floor via fun, five-minute workouts. Most
recently, the femtech company launched its second innovation, Elvie
, the world’s first silent wearable breast pump, making breast
pumping as easy, streamlined and flexible as possible for moms.

Furthering Elvie’s mission of breaking stereotypes and changing the
conversation around motherhood, A Mother and More follows Elvie’s
campaign for UK Mother’s Day, #FreetheFeed,
where five giant inflatable breasts decorated London’s skyline in order
to fight the stigma around breastfeeding and pumping in public. Elvie is
also fresh off a $42 million Series B fundraiser, which was the largest
investment the femtech category has received to date.

The full A Mother and More portrait gallery, along with the
personal stories of each woman, can be viewed here.
For more information, visit

About Elvie

Founded in 2013, Elvie is a British brand developing smarter technology
for women. Elvie creates extraordinary products to improve the health
and lives of women everywhere and at all stages of life.

Their first product, Elvie Trainer, is an award-winning pelvic floor
trainer and app that helps women strengthen the pelvic floor via fun,
five-minute workouts. Launched in October 2015 to great acclaim, Elvie
Trainer took the wellness industry by storm, with more than 12 awards
for innovation and design, including a prestigious Red Dot Award. Elvie
Trainer is recommended by more than 1,000 health professionals worldwide
to enhance pelvic floor muscle training compliance, technique and

Elvie recently launched its second innovation: Elvie Pump, the world’s
first silent wearable breast pump, which makes it possible for new
mothers to pump anytime, anywhere. Elvie Pump received international
praise following its unveiling on the catwalk at London Fashion Week and
at the Consumer Electronics Show (CES) in Las Vegas where it scooped 4

As a business, Elvie has been recognized as one of the UK’s top 33
start-ups by TechCityUK, named as one of the 15 start-ups “To Watch” by
The Sunday Times and ranked as the 13th fastest growing business in the
UK by SyndicateRoom.