Often times, it is by our own personal experience that a business idea is created. A “need,” “lack thereof,” or “opportunity” to make something bigger and better. That’s exactly why Kathrin (Kati) Deutschle co-founded emBorrow, a woman-led, technology company focused on providing those seeking fertility services with a community of financial, emotional and educational support.
emBorrow provides emBorrowers with subscription installment plans to help cover the costs of fertility treatments, while also connecting them with a community of people who have undergone a variety of fertility procedures. In addition, emBorrow features a network of physicians and nurses and experts who specialize in Reproductive Endocrinology and Infertility along with holistic services such as yoga for fertility, acupuncture, massage, nutrition, etc.
Deutschle embarked on her first fertility journey in 2015 when she chose to preserve her fertility in three successful rounds of egg freezing. Three years later, she decided to pursue her dream of conceiving a child and began IVF… and recently finished her seventh round. While Deutschle considers herself a “pro” in administering her own shots and knowing what to expect; she vividly remembers how clueless she was at the beginning and how isolating the entire process can feel.
“We want members of our community to feel welcomed and supported in every aspect of their fertility journey -physically, mentally, emotionally, and financially,” explains Deutschle, emBorrow CEO. “Regardless of the time it takes for success, the goal is to educate and prepare, so that you feel confident and comfortable knowing what to expect at the start and throughout your entire journey. No one is alone!”
In addition to Deutschle, emBorrow co-founders include Ramiro Atristain (CFO), who specializes in capital management & banking and Michael Anzola (CTO), a veteran digital product leader with an extensive background in mobile banking and mobile financial software application development.
emBorrow was recently selected to participate in the WiSTEM (Women in STEM) Accelerator program at 1871, which is the largest Midwest start-up hub based in Chicago. emBorrow and 9 other start-up companies began the program in September 2019.