Press release

Enhancing Product Development Strategies for a Consumer Electronics Company | Infiniti’s Latest Product Research Engagement

Sponsored by Businesswire

A well-known market intelligence company, Infiniti Research, has
recently announced the completion of their latest product
research engagement for a consumer electronics company
. During
the course of this engagement, the experts at Infiniti Research helped
the client to formulate a smart approach to successfully launch new
products to attract the target customers. Also, this engagement
highlights how Infiniti’s solution helped the client to modify their
existing products to meet the market demand.

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Product research engagement for a consumer electronics company (Graphic: Business Wire)

Product research engagement for a consumer electronics company (Graphic: Business Wire)

With the entry of new players in the market and the rising barriers in
adopting latest technologies, companies in the consumer electronics
industry are facing major setbacks in positioning themselves in the
evolving market place. Therefore, companies are approaching firms like
Infiniti Research to leverage their expertise in product research
engagement to optimize their products according to customers’
requirements and improve their chances for success.

A product research strategy is crucial before introducing a new
product into the market.
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to gain more insights into our
services portfolio and know how our solutions will help you optimize
products according to the market demand.

The business challenge: The
client is a consumer electronics company based out of the United States.
Given the multitude of new products available in the market, the client
faced extreme difficulties in setting themselves apart from the global
competition. With Infiniti’s product research engagement, the client
wanted to introduce new products that meet the market demand. Also, they
wanted to reduce the production cost by using low-cost materials and
redesigning products according to customers’ requirements.

The success of a product depends on how well the product meets
customer demands.
a free proposal
to know how our solution will help you
deliver the best products to maximize profits.

The solution offered: The
experts at Infiniti Research collected relevant industry data and
conducted a focus group research. They also analyzed the client’s
competitors’ products and examined how the target group interacted with
their products. With Infiniti’s product research engagement, the client
was able to understand the market demands and introduce products that
satisfied their customers. Also, the client was able to understand the
inefficiencies in their existing product. This helped them to redesign
their existing product to drive sales. This further helped them widen
the market for their products.

Infiniti’s product research engagement helped
the client to:

Infiniti’s product research engagement offered
predictive insights on:

  • Improvising product development strategies and business plans
  • Reducing production cost and enhancing profitability
  • Interested in achieving high growth for your business? Get
    in touch with us
    to know how our product research
    engagement can help.

About Infiniti Research

Established in 2003, Infiniti
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit: