Escalent, a top human behavior and analytics firm, today published a study exploring the stagnant state of financial technology through the lens of consumer attitudes. System Idling: Growth slows across the digital ecosystem highlights challenges facing a number of financial services, from peer-to-peer payment apps to emerging investment instruments.
“With financial institutions seeking avenues to kickstart growth across digital tools, we asked consumers about their habits and attitudes toward platforms facing ever-slowing adoption,” said Christopher Barnes, chief product officer and managing director of Escalent’s financial services division. “Trust and legitimacy concerns were major barriers, particularly for investing instruments. Fintech providers will need to mount aggressive education campaigns to win over many potential customers.”
Some key findings outlined within the study include:
- 23% of survey respondents said peer-to-peer payment apps are trying too hard to be social media platforms
Despite their value as affordable, straightforward investing options, consumer trust is low for up-and-coming fintech offerings:
- While the use of robo-advisors from 2016 to 2018 has remained steady at 12%, the dollar allocation to robo platforms is down, especially among Millennials and Gen Xers
- Only 26% of respondents think micro-investing sites and apps are a legitimate way to save for retirement, while 21% weren’t sure of the platforms
For a full copy of the study, please visit https://escalent.co.
About the study
Escalent interviewed a national sample of consumers aged 18 and older including 1,014 consumers from April 10 to 14, 2017, 1,003 consumers from April 4 to 6, 2018, and 1,007 consumers from August 15 to 23, 2018. Respondents were recruited from the Full Circle opt-in online panel of US adults and interviewed online. The data were weighted by age and gender to match the demographics of the US population. Due to its opt-in nature, this online panel (like most others) does not yield a random probability sample of the target population. As such, it is not possible to compute a margin of error or to statistically quantify the accuracy of projections. Escalent will supply the exact wording of any survey question upon request.
Escalent is a top human behavior and analytics firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, we tell stories that transform data and insight into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.