Everyday Health Group, a division of J2 Global, Inc. (NASDAQ: JCOM), announced today that it has acquired BabyCenter, the leading global digital pregnancy and parenting resource, from Johnson & Johnson (NYSE: JNJ).
BabyCenter has a global reach of more than 100 million people monthly, with 7 in 10 new and expectant moms using its various digital platforms in the United States. In addition to its flagship U.S. properties, BabyCenter operates 10 international versions in nine different languages along with multiple international app editions. BabyCenter’s editorial team creates award-winning content with input from an advisory board of doctors and other health professionals.
“We look forward to continuing BabyCenter’s mission of supporting parents through the journey of pregnancy and early parenthood, and to leveraging our combined expertise to inform and empower our consumers with engaging digital experiences as they navigate the ever-evolving parenting landscape,” says Heidi Cho, Executive Vice President and General Manager of Everyday Health Group’s Pregnancy and Parenting business.
“BabyCenter is delighted to join Everyday Health Group’s Pregnancy and Parenting division. Our vision has long been to create a world of healthy pregnancies, thriving children, and confident parents. Together with Everyday Health Group, we have the capacity to build the future of pregnancy and parenting services for generations to come,” says Linda Murray, Senior Vice President of Consumer Experience for BabyCenter.
Through the acquisition, Everyday Health Group brings BabyCenter together with its What to Expect digital pregnancy and parenting platform. What to Expect, which has the #1 rated pregnancy app in the Apple Store, was recently awarded the 2019 Webby Award in the Lifestyle category for its Pregnancy Due Date Calculator.
“This acquisition brings together two influential brands in the pregnancy and parenting space so they can work together to provide the best set of solutions for expecting mothers and families of young children,” adds Ms. Cho. “Becoming the global leader in the digital pregnancy and parenting space strengthens our ability to innovate new products and services to improve health outcomes for growing families.”
The BabyCenter team is based in San Francisco, CA, with offices in NYC, London, and Chicago.
About BabyCenter®, LLC
BabyCenter is the world’s number one digital parenting resource reaching more than 100 million people monthly through websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. In the United States, 7 in 10 new and expectant moms online rely on BabyCenter for expert guidance from health professionals, an online community of other moms and dads, and support that’s Remarkably Right® at every stage of pregnancy and child development. BabyCenter content is available in nine different languages, and more than 50 million parents visit BabyCenter’s 11 websites every month.
BabyCenter is committed to improving maternal health globally working closely with nonprofits, NGOs, and governments to make motherhood safer for all women. Through the Mission Motherhood® campaign, BabyCenter content is delivered to moms in underserved areas and is available in 23 local languages.
BabyCenter, LLC was founded in 1997 has been a member of the Johnson & Johnson family of companies since 2001.
About the Everyday Health Group (EHG)
The Everyday Health Group (EHG) is a recognized leader in patient and provider education attracting an engaged audience of over 57 million health consumers and over 780,000 U.S. practicing physicians and clinicians to its premier health and wellness digital properties. EHG combines social listening data and analytics expertise to deliver highly personalized healthcare consumer content and effective patient engagement solutions. EHG’s vision is to drive better clinical and health outcomes through decision-making informed by highly relevant data and analytics. Healthcare professionals and consumers are empowered with trusted content and services through the Everyday Health Group’s flagship brands including Everyday Health®, What to Expect®, MedPage Today®, Health eCareers®, PRIME® Education, Castle Connolly Top Doctors®, and our exclusive partnership with MayoClinic.org® and The Mayo Clinic Diet®.
Everyday Health Group is a division of J2 Global Inc. (NASDAQ: JCOM), and is headquartered in New York City.
For more information, visit us at www.everydayhealthgroup.com.