Press release

Exasol Supercharges Sports Analytics, Equipping Teams to Win More Titles and Fans’ Hearts

Sponsored by Businesswire

Exasol, the analytics database, today announced the launch of its sports
analytics offering at the company’s annual conference XPerience in
Berlin. The use of data analytics in sports is booming – and Exasol is
working with teams to help them gain a powerful competitive edge by
using data analytics and data science in near real-time. The news was
publicly announced after a panel of sports experts took to the stage for
a discussion on football analytics: data and the beautiful game.

“Having worked with public football data for fun, it was a pleasure to
be asked to be on the sports analytics panel at Exasol’s XPerience this
year. I’m very excited and looking forward to sharing my views as a
‘fanalyst’ and augment the insights the other panellists will share,”
said Ravi Mistry, Tableau consultant at the Information Lab.

Exasol is already working with several sports teams, including
world-class Champions League football clubs and rugby federations.
Exasol’s in-memory analytics database enables sports teams to run
analytics and data science queries on their data, no matter how much of
it there is or where it is coming from – so teams can get actionable
insights in near real-time.

“In a football team, players train for five days a week – and a lot of
what they do on the training field is tracked via sensors,” explains
Mistry. “Data is used to record their vitals, and this gives coaches,
managers, physios and sports scientists the information they need to
improve performance and fine-tune the team’s strategy. Data allows
coaches another avenue of insight to gain a more rounded, holistic view
of player and team performance — up to and including player progression
and scouting.”

“Our customers have access to many different data sources, covering
various aspects of the game. Bringing all these details together in one
place can be challenging but it has great potential to deliver
actionable insights about individual players, the team and the entire
game. Tools like Exasol’s analytics database can make a big difference
to sports clubs that want to drive faster insights from more data,” said
Matthieu Lille-Palette, SVP at Opta.

It’s not only about athletes’ performance. The sports industry is
increasingly benefiting from the use of smart analytics in various
areas. In their recruitment process, clubs can save a lot of time and
money by using powerful data and analytics to shortlist players who are
then visited by scouts.

“Data and analytics are the corner stone of any team. When they’re used
smartly, analytics don’t just lead to opportunities on the pitch, they
can also mean happier customers and more engaged fans,” said Eva Murray,
Head of BI at Exasol. “And ultimately, this all means increased revenue
streams and better performance for sports teams.”

“Our intelligent and efficient algorithm for calculating the Skyline set
can help teams get the players that fit their requirements optimally by
using soft criteria for preferred performance attributes, which saves
hours of work,” explained Andre Dorr, data engineer at Exasol.

Exasol’s sports analytics offering will be available globally in Q3
2019. Read more about Sports

About Exasol

Exasol is the analytics database. Its high-performance in-memory
analytics database gives organizations the power to transform how they
work with data, on-premises, in the cloud or both – and turn it into
value faster, easier and more cost effectively than ever before.

To learn more about Exasol please visit