Press release

Fi360 Earns Coveted Accreditation Status for AIF® Designation

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Fi360, the nation’s leading provider of fiduciary-related education and technology, announces that it has been accredited for its Accredited Investment Fiduciary® (AIF®) Designation by the ANSI National Accreditation Board (ANAB). The AIF® Designation was created to assure that those responsible for managing or advising on investor assets have a fundamental understanding of the principles of fiduciary duty, the standards of conduct for acting as a fiduciary, and a process for carrying out fiduciary responsibility. Earning this professional certification demonstrates an advisor or other person serving as an investment fiduciary has met certain criteria to earn and maintain the credential.

“We voluntarily took steps to ensure our AIF® Designation met all of the necessary standards to become fully accredited by a trusted, third-party organization like ANAB,” says Bill Mueller, AIF®, Chief Executive Officer of Fi360. “We see this as an affirmation of the work we have been doing since 2002 to provide the highest level of professional training and certifications and advocate for responsible fiduciary practices to our industry.”

ANAB provides accreditation services in personnel certification and other conformity assessment areas by recognizing the competence of organizations to carry out activities in accordance with the requirements defined through international standards. The formal accreditation for the AIF® Designation benefits current and future designees in a variety of ways, including:

  • Insulation: Regulators have shown interest in restricting what types of designations can be used in the market. Accredited designations enjoy a presumption that they are appropriate, which will protect AIF® Designees from potential restrictions in the future.
  • Validation: The designation is not only being internally managed to high standards that meet ANSI’s requirements, but Fi360 has involved outside stakeholders to oversee the process and ensure fair and objective requirements of AIF® Designees.
  • Differentiation: As the pool of certifications available to advisors grows, the AIF® Designation stands out by being one of just ten accredited designations listed by FINRA.

“There are only nine financial designations that have earned third-party accreditation out of over 200 total credentials available to advisors. The AIF® Designation will be just the tenth in this elite group,” says Richard Lynch, AIFA®, Director at Fi360. “This extra step will give designees an added layer of trust in our processes, as well as the peace of mind that not only do we stand behind the qualification standards used to certify financial professionals, but so does the ANSI National Accreditation Board.”

The designation has met requirements for compliance with international standard ISO/IEC 17024:2012.

“All qualified AIF® Designees can now proudly and confidently advertise to their clients that they hold this designation,” says Mueller. “It’s a benefit to investors to know without a doubt that if their advisor is an AIF® Designee, it means they possess a fundamental understanding of their fiduciary duty and a trusted process for carrying out that fiduciary responsibility.”

For more information on this designation and Fi360’s other offerings for fiduciary-minded advisors and financial professionals, please visit or contact 1-866-390-5080.


Fi360, a fiduciary education, training and technology company, helps financial intermediaries use prudent fiduciary practices to profitably gather, grow and protect investors’ assets. Since 1999, the firm has provided financial professionals with the tools necessary to act as a fiduciary in their work with investors. Headquartered in Pittsburgh, Pa., Fi360 is the home of the Accredited Investment Fiduciary® (AIF®) designation, the Fiduciary Focus Toolkit™ and the Fi360 Fiduciary Score®. Fi360 is also the parent company of CEFEX. Learn more at, via Twitter or on LinkedIn.

About ANSI

The American National Standards Institute (ANSI) coordinates the U.S. voluntary standards and conformity assessment system, serving the diverse interests of more than 270,000 companies and organizations and 30 million professionals worldwide. ANSI is the official U.S. representative to the International Organization for Standardization (ISO) and, via the U.S. National Committee, the International Electrotechnical Commission (IEC).

About ANAB

The ANSI National Accreditation Board (ANAB) is the largest multi-disciplinary ISO/IEC 17011 accreditation body in North America, with comprehensive signatory status across the multilateral recognition arrangements of the International Accreditation Forum (IAF) and International Laboratory Accreditation Cooperation (ILAC). The ANAB accreditation portfolio includes management systems certification bodies, calibration and testing labs, product certification bodies, personnel credentialing organizations, forensic test and calibration service providers, inspection bodies, police crime units, greenhouse gas validation and verification bodies, reference material producers, and proficiency test providers.