Press release

Flipp Survey Reveals Parents’ Back-to-School Shopping Stressors, Habits

Sponsored by Businesswire

Even if you do your homework to plan for back-to-school shopping, it doesn’t mean you’ll ultimately achieve an A+ in saving money. Flipp, the go-to free shopping app used by tens of millions of shoppers to find deals at the stores they love, released results from its Back-to-School survey revealing the spending habits of parents.

This year, parents plan to spend an average of $440 on back-to-school shopping, making this the second-biggest shopping season of the year. The survey also uncovered that while many parents outline a plan of action, they admittedly spend more than they budget, with 40% reportedly spending over their budget last year.

“Back-to-school shopping doesn’t have to be a stressful process,” says Noor Marzook, Flipp spokesperson. “The key to staying within budget and maximizing on your savings is planning your shopping trip ahead of time. With the Flipp app, it’s easy to find the best deals in your area by searching for all the back-to-school items you need.”

Overspending culprits, like impulse purchases and expensive items can be avoided with Flipp, which serves up circulars and coupons from top retailers in the palm of your hand. Because Flipp makes it easy to find deals on everything from groceries to electronics, it’s the perfect back-to-school shopping and planning companion whether the kids are in kindergarten or college. A closer look at the data revealed back-to-school shopping pain points, traditions, and what parents spend their dollars on:

Shopping Stress: 29% of parents reportedly feel stressed about back-to-school shopping and more than a quarter (26%) feel anxious. More than 1 in 5 (21%) parents would describe back-to-school shopping as “a pain in the neck”.

Cram Session: More than half (57%) of parents reportedly spend 3 hours or more shopping for back-to-school items.

Field Trip!: 87% of parents plan to involve their children in back-to-school shopping and 39% say this an important family time ritual. 61% of parents do something to make back-to-school shopping special for their child(ren) (ex: go out to lunch/dinner after).

Think on Your Feet: More than 1 in 5 (22%) parents say shoes were the single most expensive item purchased during the back-to-school shopping season last year.

Something Borrowed: The top three items parents said they were most likely to purchase second hand/used or pass down from an older sibling were calculator (39%), jacket/coat (35%) and laptop (24%).

New Year, New Smartphone: More than 1 in 3 parents (34%) have reportedly purchased a smartphone for their child(ren) as part of back-to-school shopping. Of those, 30% purchase a new smartphone every year and 28% every other year.

Download Flipp for free today at the App Store or Google Play to start saving on all your back-to-school essentials.

The Survey

The Back-to-School surveys were conducted online from May 16th to May 20th, and from July 4th to July 11th. These Back-to-School surveys were conducted in partnership with Maru/Blue. Combined, the surveys polled a sample of 2,000 US parents who have at least one child between the ages of 5 and 22.

About Flipp

Founded in 2007, Flipp is a retail technology company that is reinventing the digital shopping experience. The largest retailers and brands in North America use the Flipp marketplace to connect with millions of highly-engaged shoppers every day. With over 50 million mobile downloads, the Flipp app helps North Americans make the shopping process seamless and affordable by delivering local digital content to get the most out of their shopping and savings experience. Consumers use Flipp as the go-to weekly shopping tool to plan and find the best deals, helping shoppers save 20%-40% on their weekly bill across categories including grocery, home improvement, electronics, pharmacy, apparel, pets and more.

For more information, visit and follow @getflipp on social media.