HC3, formerly High Cotton, a data-driven tech company delivering customer communication, announced that Timberville, VA.-based F&M Bank ($900 million in assets) selected its loan statement and notice design, printing and mail services to maximize the banks statement and notice usage while reducing the cost to do so.
Prior to selecting HC3, F&M Bank managed statement and notice design in-house but recognized the need to enhance their statements and notices and to do so in a cost-effective way. The bank decided to select HC3 for their innovative document design and intelligent marketing campaign capabilities.
“Our team saw the need to maximize our statement and notice usage while reducing the cost associated with such a change,” said Karen Rose, Senior Vice President at F&M Bank. “HC3 filled this need by optimizing our statement design and introducing us to products such as open window envelopes, which allows us to utilize our statements and notices as sales and marketing documents as well.”
With the help of HC3, F&M Bank leveraged the redesigned look of the statements and notices as marketing collateral for cross-selling additional products and attracting prospective banking customers. This opportunity enabled the bank to create another avenue for brand visibility and spread the word of the suit of services offered by F&M Bank.
“Statements and notices are an important touchpoint in the relationship between an FI and their customer or member,” said Griffin McGahey, president of HC3. “Our partnership with F&M Bank showcases how upgraded statements and notices can improve the customer experience while streamlining customer communication.”
About F&M Bank
F&M Bank (FMBM) proudly remains the only publicly traded organization based in Rockingham County, VA, and serves the Shenandoah Valley with 14 full-service branches and a wide variety of financial services including home loans through F&M Mortgage and real estate settlement services and title insurance through VSTitle. Both individuals and businesses find the organization’s local decision-making, and up-to-date technology provide the kind of responsive, knowledgeable, and reliable service that only a progressive community bank can. F&M Bank has grown to over $807 million in assets and over 175 full and part-time employees. Its conservative approach to finances and sound investments, along with excellent customer service, has made F&M Bank profitable and continues to pave the way for a bright future.
About HC3
Headquartered in Birmingham, Ala., HC3 is a data-driven tech company delivering customer communications for our clients. By managing complex data generated from multiple client systems, we help financial companies communicate with their customers in meaningful ways. HC3 offers focused solutions for statement and notice redesign, intelligent marketing campaigns, and seamless delivery of both print and digital communications. Through these solutions, HC3 empowers financial service organizations to give their customers a fully customizable document experience. For more information, call (877) 838-2345 or visit www.hc3.io.
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