Press release

Folloze Launches the Account-Based Experience (ABX) Masterclass to Accelerate Growth for B2B Companies

Sponsored by Businesswire

Folloze today launched the Account-Based Experience (ABX) Masterclass program. This first-of-its-kind program is for B2B sales and marketing teams who want to develop the latest skills to better engage target accounts and fuel long-term growth. The Folloze ABX Masterclass builds upon widely accepted digital and Account-Based Marketing (ABM) concepts and a proven account engagement framework that has been adopted by enterprises.

The Folloze ABX Masterclass addresses critical gaps in go-to-market skills, execution, and technology. A recent “State of ABM” study sponsored by Folloze and published by Canam Research identified significant obstacles facing sales and marketing teams when engaging their target accounts. Specifically, 51% of respondents said they struggle to create personalized experiences at the account and vertical level, over 21% don’t create personalized experiences, and over 31% say they must personalize manually.

“In our challenging COVID-19 marketplace, most B2B companies are pinning their growth prospects on their ability to engage customers through account-based marketing programs,” said Etai Beck, CEO, and Co-Founder of Folloze. “The reality is that companies are now recognizing systematic gaps that are sub-optimizing go-to-market teams from effectively engaging their target accounts. By packaging Folloze’s experience and best practices into an ABX Masterclass program, go-to-market teams can bolster their skills to drive deeper engagement across every target account.”

The Folloze ABX Masterclass provides the innovative best practices and tools to empower sales and marketing teams and turn them into account-based ninjas. New content is added to the program every week.

Scheduled and On-Demand ABX Masterclass Sessions

  • Weekly ABX Masterclass Office Hours – Every Wednesday, at 10 – 11 am PT/1 – 2 pm ET

    Weekly, the ABX Masterclass Office Hour session will feature guest speakers, host topical discussions, and present new account-based industry trends.
  • ABX Methodology Fundamentals – On-Demand

    Learn the basics of ABM and take your account-based program to the next level. This four-part series covers key foundational concepts, including content creation, data and tech stack management, sales-marketing alignment, journey mapping, reporting, and more.
  • Best Practice sessions from RingCentral, FireEye, Qlik, ServiceNow, and Cisco – On-Demand

    Learn how leading B2B companies are leveraging ABX to drive growth across every stage of the customer lifecycle.
  • Account-Based Experience Templates

    Download hands-on templates and how-to guides to jumpstart your ABX program.
  • ABX Consultation

    Engage one of our ABX consultants for a free assessment of your current go-to-market and account-engagement programs.

Enroll today in the Folloze ABX Masterclass

The Folloze ABX Masterclass program is free to enroll for sales, marketing, C-Suite, and go-to-market teams. To enroll, visit

To learn more about Account-Based Experience strategies, visit

About Folloze

Folloze provides the leading Personalized Marketing Platform for B2B companies. With Folloze, enterprises can quickly create – at any scale – rich, personalized experiences across the entire customer lifecycle to achieve more effective demand generation campaigns, higher levels of ABM program success, and a strong and predictable pipeline. Founded in 2013, the company is headquartered in Foster City, CA, and proudly serves the largest and most sophisticated enterprises with global deployments. To learn more, visit