Press release

Former Hyundai Card Executive Jun-Hee Lee Joins Coupang as VP of FinTech & Payment Legal

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Coupang, one of the world’s fastest-growing e-commerce companies, has added a veteran executive to its leadership team. Jun-Hee Lee has joined the e-commerce leader as vice president of FinTech & Payment Legal. He will oversee compliance and legal issues for all payment and fintech services, including OneTouch Payment, CouPay, and CouPay Money as well as Fraud Detection Systems. Lee comes to Coupang as the company’s growth rate reaches more than three times that of Korea’s booming e-commerce segment.

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Jun-Hee Lee, Coupang VP of FinTech & Payment Legal (Photo: Business Wire)

Jun-Hee Lee, Coupang VP of FinTech & Payment Legal (Photo: Business Wire)

“Coupang is building a company of the future,” said Lee. “Coupang is using technology to make life easier for our customers and business partners. For example, Coupang’s new payment mechanisms help customers shop conveniently and help small sellers grow their businesses.”

Most recently, Lee served as Legal Executive and Vice President for Hyundai Card, Hyundai Capital, and Hyundai Commercial, financial affiliates of Hyundai Motor Group. In this role, he oversaw legal and compliance affairs associated with building a big data analysis platform, AI-based chatbot service, and robotic process automation (RPA). He also directed legal support for fintech and other new digital businesses. Additionally, Lee directed legal support for major PLCC businesses, including Costco Card and Smile Card, as a compliance officer and the head of legal for Hyundai Card.

Prior to his work at Hyundai, Lee provided legal counsel at Kim & Chang for 13 years. During his tenure at the firm, he developed expertise in fintech and financial regulatory affairs and established its Fintech Team as leader. Lee worked with clients such as Hyundai Capital, SK Communications, Nonghyup, and Nexon on major information leakage incidents.

Lee obtained his bachelor’s degree from Seoul National University School of Law and completed the required curriculum of the Judicial Research and Training Institute. He obtained a Master of Laws Degree (LLM) from the University of Southern California and is admitted to practice law in New York state.

About Coupang

Coupang is one of the largest and fastest-growing consumer internet companies in the world. Its innovative technologies and novel approach to mobile commerce and customer service have set a new standard for e-commerce in Korea and beyond. Powered by its proprietary technology infrastructure, Coupang offers the largest end-to-end fulfillment operation in Korea and one of the most revolutionary last-mile delivery services in the world. Founded in 2010, Coupang is a global company with offices in Beijing, Los Angeles, Seattle, Seoul, Shanghai, and Silicon Valley.