FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced that it has
appointed Utpal Kalita as chief technology officer and vice president,
engineering, for Blockgraph, an industry initiative designed to create a
secure way to use data and share information.
Kalita joined Blockgraph in this newly created position earlier this
year. In this role, Kalita is tasked with leading, mentoring and growing
Blockgraph’s team of engineers. He also partners with FreeWheel
leadership to build and drive the initiative’s blockchain-based
platform, product development and overall strategy.
An engineer by training, Kalita brings more than 20 years of experience
at companies spanning DoubleClick (now Google), Tremor Video (now
Telaria), Xaxis (part of WPP’s GroupM), and Eyeview Digital. Over the
course of his career, he has helmed teams spanning multiple disciplines
and geographies, led product development and the launch of new
technological capabilities and offerings.
He reports to Blockgraph General Manager Jason Manningham.
“In today’s data-driven age, our vision for creating Blockgraph was to
offer the entire advertising ecosystem the ability to seamlessly provide
marketers best-in-class data capabilities while protecting, first and
foremost, consumer privacy,” Manningham said. “As we looked for a CTO to
help us realize our transformative vision, it was critical to find a
leader with a strong track record of leading and inspiring teams to
pioneer and build large scale platforms and Utpal stood out.”
Prior to joining Blockgraph, Kalita served as chief technology officer
for Eyeview Digital. There, he oversaw teams responsible for designing,
building and scaling multiple products and solutions that helped cement
the company’s position as one of the industry’s leading video marketing
technology firms. Before that, he was vp, head of engineering at Tremor
Video, where he developed the company’s supply and demand side platforms.
Kalita has also held leadership positions at Xaxis and 24/7 Media, two
WPP companies which later merged. He began his career as an engineering
manager at DoubleClick, which was later acquired by Google.
Comcast Advertising announced
the launch of Blockgraph (then known as the Blockchain Insights
Platform) in June 2017. In late 2018, it teamed up with industry
partners to unveil Blockgraph’s
next major development: the formation of a new, peer-to-peer
platform to jumpstart the use of secure data sharing for advanced
television advertising. FreeWheel has spearheaded this initiative to
date as part of its broader ambitions to create a data and technology
enabled premium video marketplace.
Blockgraph is an industry initiative focused on creating a more secure
way to use data and share information. It is designed to become the
“identity layer” for the TV industry, providing a platform on which
media companies and publishers can offer marketers best-in-class data
capabilities without disclosing identifiable user data to third parties
– adding additional protections to user privacy. For more information on
Blockgraph, or to find out how you can participate, please visit: www.blockgraph.co.
FreeWheel, A Comcast Company, empowers all segments of The New TV
Ecosystem. We are structured to provide the full breadth of solutions
the advertising industry needs to achieve their goals. We provide the
technology, data enablement, and convergent marketplaces required to
ensure buyers and sellers can transact across all screens, across all
data types and all sales channels, in order to ensure the ultimate goal
– results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands to
advocate for the entire industry through the FreeWheel Council for
Premium Video. For more information, please visit www.freewheel.tv,
and follow us on Twitter and LinkedIn.