Press release

FUJIFILM Doubles Down on Medium Format with the GFX 100; More Info at B&H

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B&H Photo would like to share the announcement of the FUJIFILM
GFX 100 Medium Format Mirrorless Camera
, a high-resolution
powerhouse well-equipped for professional studio and street use. The
latest flagship GFX effectively doubles the resolution of its
predecessor with a whopping 102MP 43.9mm x 32.9mm back-illuminated
imaging sensor. To maximize the benefits of the new sensor, the GFX 100
also includes improved autofocusing capabilities, image stabilization,
and an updated processing engine. Rounding out its functionality is the
ability to record in DCI and UHD 4K video up to 30 fps.

First priority for the Fujifilm
GFX 100
is image quality. The new sensor works in tandem with a
newly designed X Processor 4 to output 16-bit images for accurate
colors, impressive shadow detail, and wide dynamic range. Its
back-illuminated sensor reduces noise, while the absence of an optical
low-pass filter means sharper images, nearly no chance of moiré, and
accurate, natural colors. An ISO range of 50-102400 means the GFX 100 is
equipped for pretty much any shooting environment.

Speaking of less-than-ideal shooting conditions, working in low light
and/or handheld has always been a challenge with medium format cameras.
The GFX 100’s 5-axis image stabilization marks the first application of
this technology in a medium format camera. A dual processor, working in
tandem with gyroscopic accelerometers, keeps the sensor stable up to 5.5
stops—meaning sharp image capture even when using non-optically
stabilized FUJINON lenses. The GFX 100 is capable of shooting
continuously up to 5 fps, capturing 41 JPEGs or 14 compressed raw images
at a time.

FUJIFILM GFX 100 Medium Format Mirrorless Camera

Product Highlights

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X Processor 4 Image Processor
  • Removable 5.76m-Dot OLED EVF
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • DCI 4K30 Video; F-Log Gamma & 10-Bit Out
  • 5-Axis Sensor-Shift Image Stabilization
  • 2.16m-Point Phase-Detection Autofocus
  • ISO 100-12800, Up to 5 fps Shooting
  • 16-Bit Raw Output, Multi Aspect Ratios
  • Built-In Battery Grip, 2 x SD Card Slots

The GFX 100 adds phase detection autofocus capabilities covering the
entire image frame for greater control, faster focusing, and low-light
use down to -3 EV. Equally quick are face- and eye-detection
capabilities, making sure that the important parts of your subjects
remain in focus. Alternatively, Touch AF allows you to control focus
from using the GFX 100’s 3.2″ 2.36 million dot Touch Screen Color LCD
monitor. Settings can also be adjusted via a 1.8″ 303 x 230-dot
monochrome sub-LCD on the top of the camera and 2.05″ 256 x 64-dot
monochrome OLED sub-monitor on the back.

Studio shooters will appreciate the GFX 100’s compatibility with Capture
One for tethered capture. On the other hand, street shooters will
appreciate built-in Bluetooth and Wi-Fi for geotagging and wireless
image transfer. Sixteen film-simulation modes allow you to customize the
aesthetic of your images with ease. A vertical grip is built into the
base of the camera, holding two battery packs for extended use and ease
of shooting.

Videographers interested in adding the characteristic look of shooting
medium format can capture DCI and UHD 4K video at 30 fps in 10-bit
4:2:0. Additionally, the GFX 100 is capable of recording 10-bit, 4:2:2
uncompressed video through its HDMI port. Finally, FUJIFILM’s beloved
film simulation extends to video, benefiting creative video capture.

About B&H Photo Video

As the world’s largest source of photography, video, and audio
equipment, as well as computers, drones, and home and portable
entertainment, B&H
is known worldwide for its attentive, knowledgeable sales force and
excellent customer service, including fast, reliable shipping. B&H has
been satisfying customers worldwide for 40 years.

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